So I’ve become fascinated by the drop-shipper ecosystem because while they usually sell garbage, the success stories are really only mediocre at marketing.
Imagine if they didn’t sell junk?
Now, imagine if people with creative skills learned to market this well? 
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Things drop shippers do well: - identify and communicate user pains effectively - try things without fear of judgement - build systems around the things that work Again, most of this is in spite of often selling actual junk!
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My thesis on why creative people especially struggle intensely with this is because for many, our creative output IS an externalization of ourselves. That means a lot of emotional baggage and sensitivity gets in the way.
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Most drop-shippers operate without that preciousness. I’m sure that for some there is an element of craft, but most are thrilled to launch an online store with an off-the-shelf template, and do the work to make a sale.
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In fact, most drop shippers don’t even care WHAT they are selling as long as they have evidence that it’s likely to sell. IMAGINE if creative people could get out of their own heads long enough to start from the same point of origin, but then actually make something GOOD!?
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This is why
@amyhoy and I teach our students copywriting techniques used in infomercials and classic ads. Yes, infomercials notoriously sell junk. But they clearly make sales (TV spots are expensive!) and we all know about them. Imagine if the stuff they sold was GOOD!?3 replies 0 retweets 10 likesShow this thread
When you have a good product, skillful sales messaging goes a long way—even without marketingpic.twitter.com/5Oulr9oPop
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