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Craig Hockenberry
Craig Hockenberry
Craig Hockenberry
@chockenberry

Craig Hockenberry

@chockenberry

I WROTE THE FIRST TWITTER APP http://furbo.org/2013/06/28/the-origin-of-tweet/ …

Joined December 2006
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Craig Hockenberry ‏@chockenberry 24 Nov 2014

It's very clear to me that WATCH is the reason Apple went flat in iOS 7. No way to have any detail on that tiny screen.

  • Retweets 11
  • Likes 26
  • Sachin Patel Andy Assareh Kristof Karpati Ethan Marcotte Alejandro Crosa Nick Heer Jose Marcelino Richard Hess JK Espino
8:58 AM - 24 Nov 2014
11 retweets 26 likes
    1. Steve T-S ‏@stroughtonsmith 24 Nov 2014

      @chockenberry and yet, there was iPod nano, with an iOS 5-style UI. I think new screen sizes was the real reason, esp if iPad gets splitscrn

      1 retweet 5 likes
    2. View other replies
    3. Craig Hockenberry ‏@chockenberry 24 Nov 2014

      . @stroughtonsmith The iPod nano UI probably taught Apple that was the wrong direction to head in the future. Too much visual information.

      3 retweets 3 likes
    4. View other replies
    5. Conor ‏@conorporter 24 Nov 2014

      @chockenberry @stroughtonsmith your just serving your narrative. Some of the time Apple isn't as prescient as you think.

      0 retweets 0 likes
    6. Craig Hockenberry ‏@chockenberry 24 Nov 2014

      @conorporter @stroughtonsmith When it comes to planning hardware products, they have a very long view of their pipeline.

      0 retweets 0 likes
    1. Thibaut Sailly ‏@thibautsailly 25 Nov 2014

      @chockenberry instead of removing details, it's more about removing visual noise from the tiny screen. Button's visual impact is too big.

      0 retweets 0 likes
    2. Craig Hockenberry ‏@chockenberry 25 Nov 2014

      @thibautsailly Yeah I should have used the term "richness" instead of "detail".

      0 retweets 0 likes
    3. Thibaut Sailly ‏@thibautsailly 25 Nov 2014

      @chockenberry you nailed the word. In the context of watches, here is an illustration of this 6/7 UI delta. pic.twitter.com/mvJl4gnwpq

      Embedded image permalink
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      1:05 PM - 25 Nov 2014 · Details
      1 retweet 7 likes
    4. Garrett Murray ‏@garrettmurray 25 Nov 2014

      @thibautsailly @chockenberry (Off topic, but holy mackerel that cut off 2 in the 12 drives me NUTS on the IWC!)

      0 retweets 1 like
    5. View other replies
    6. Craig Hockenberry ‏@chockenberry 25 Nov 2014

      @garrettmurray @thibautsailly A full 12 costs extra.

      0 retweets 0 likes
    7. Thibaut Sailly ‏@thibautsailly 25 Nov 2014

      @chockenberry @garrettmurray Switzerland!

      0 retweets 0 likes
    1. Charles Ying ‏@charlietuna 24 Nov 2014

      @chockenberry And the reason why iOS buttons originally didn't have borders or background colors. /cc @gruber

      0 retweets 0 likes
    2. Craig Hockenberry ‏@chockenberry 24 Nov 2014

      @charlietuna @gruber Yep. We've moved beyond real buttons now, too: tap vs. press has no physical analog.

      0 retweets 0 likes
    1. Benedict Evans ‏@BenedictEvans 24 Nov 2014 Carmel, CA

      @chockenberry not larger screen sizes in the phones?

      0 retweets 1 like
    2. View other replies
    3. Craig Hockenberry ‏@chockenberry 24 Nov 2014

      . @BenedictEvans Still plenty of space on 6's for "richness". Flat design does help with adapability, where WATCH is the extreme case.

      0 retweets 4 likes
    4. View other replies
    5. Show more
    1. Eli Schiff ‏@eli_schiff 24 Nov 2014

      .@chockenberry yes, 1 to 1 detail need be reduced (some) but it’s clear iOS 7 was the visual/ideological overreaction to corporate shakeup

      1 retweet 0 likes
    2. Jordan Kay ‏@_Jordan 24 Nov 2014

      @eli_schiff @chockenberry Of course the actual Apple-like solution, in effect on the Mac for years, is to remove detail as icons scale down.

      0 retweets 1 like
    3. Eli Schiff ‏@eli_schiff 24 Nov 2014

      @_Jordan @chockenberry Exaxtly, it was always to an extent, not wholesale. Tactile appearance isn’t something thrown away lightheartedly.

      0 retweets 0 likes
    4. Jordan Kay ‏@_Jordan 24 Nov 2014

      @eli_schiff @chockenberry Still can’t believe everyone bought into this. Still can’t.

      0 retweets 1 like
    5. Eli Schiff ‏@eli_schiff 24 Nov 2014

      @_Jordan @chockenberry Never expected devs to put up a fight. But designers? Truth is anti-art’s always in fashion for cynical modernists

      0 retweets 0 likes

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