Scott BrinkerGeverifieerd account

@chiefmartec

VP Platform Ecosystem ; Chair Conference; Editor ; Board ; Executive Fellow ; Author "Hacking Marketing".

Boston, MA
chiefmartec.com
Geregistreerd in maart 2008
2.192 foto's en video's Foto's en video's

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  1. 11 uur geleden

    What is CRM Data Maintenance and How It Affects B2B Marketing by App Partner

    2 retweets 7 vind-ik-leuks
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  2. heeft geretweet
    17 uur geleden
    Als antwoord op

    Highly recommend this book! The title is a bit academic, but the prose is sparkling and right on target. The Economics of Data, Analytics, and Digital Transformation: The theorems, laws, and empowerments to guide your organization's digital transformation

    1 retweet 1 vind-ik-leuk
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  3. 17 uur geleden

    Other water-related data metaphors that never quite caught on... Data is a birdbath. Data is a clogged sink. Data is a puddle. Data is a glass half-full (or half-empty). Data is a glacier. Data is a creek (up it without an analytics paddle).

    1 antwoord 1 retweet 5 vind-ik-leuks
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  4. 17 uur geleden

    $1B+ Market Map: The World’s 728 Unicorn Companies In One Infographic by

    1 antwoord 10 retweets 21 vind-ik-leuks
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  5. 18 uur geleden

    HubSpot taps DataGrail to help users navigate tricky PII waters by

    3 retweets 8 vind-ik-leuks
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  6. 19 uur geleden

    Data metaphors over the past decade: Data is a warehouse. Data is a lake. Data is a river. Data is a cloud. Inspires a new metaphor for me with the journey from Big Data to Big Ops: Data is an irrigation system.

    6 antwoorden 6 retweets 28 vind-ik-leuks
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  7. 20 uur geleden

    Maybe 's best cartoon ever... Zero Party Data First Party Data Second Party Data Third Party Data by

    2 antwoorden 18 retweets 38 vind-ik-leuks
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  8. 21 uur geleden

    QR Codes Are Here to Stay. So Is the Tracking They Allow. Wasn’t on my 2020/2021 martech bingo card.

    2 retweets 9 vind-ik-leuks
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  9. 25 jul.

    A New Breed of Productivity Tools Emerges… by Rapid evolution of tools to let individuals aggregate experience in the work and automate productivity.

    2 antwoorden 2 retweets 3 vind-ik-leuks
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  10. 25 jul.

    The Building Blocks of a Modern Data Platform by #1 Enable self-service "In a world where everyone — from business users and marketers to engineers and product managers — is an analyst..."

    1 antwoord 4 retweets 8 vind-ik-leuks
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  11. 24 jul.

    Cocktail menu would be divided in two: above-the-fold and below-the-fold.

    5 vind-ik-leuks
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  12. 24 jul.

    Nerdy name for a cocktail lounge: The Scrollbar

    5 antwoorden 2 retweets 18 vind-ik-leuks
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  13. 23 jul.

    Evolution of Marketing: Campaigns --> Programs --> Products

    2 antwoorden 1 retweet 17 vind-ik-leuks
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  14. heeft geretweet
    23 jul.

    💻✨MERGING MARKETING WITH TECH SUNDAY ON ! 🎙 🌟 📲 🧘 📻Tune in 7/25 @ 11pm ET on or: 👈

    1 retweet 5 vind-ik-leuks
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  15. 22 jul.

    Mark in the Metaverse Best line in this article: "The metaverse being unavailable to us at press time, we used Zoom." 😂

    1 retweet 2 vind-ik-leuks
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  16. 22 jul.

    Imagine James Joyce writing on a digital tool that kept "suggesting" how to improve his sentences. 😂

    4 antwoorden 1 retweet 20 vind-ik-leuks
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  17. heeft geretweet
    22 jul.

    Work like an artist.

    3 antwoorden 3 retweets 6 vind-ik-leuks
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  18. 22 jul.

    Should you build or buy martech? Yes “Homegrown martech is like homemade pizza.” Well, maybe not...

    4 antwoorden 9 vind-ik-leuks
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  19. 21 jul.

    In growth marketing, creative is the critical X factor via Yes, we’ve come full circle to recognize that “creative” plays a major role in marketing success. 😀

    2 retweets 6 vind-ik-leuks
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  20. heeft geretweet
    21 jul.

    Now on Next in Marketing, , Vice President of Platform Ecosystem at explains why a privacy-first, post cookie world will force CMOs to improve other aspects of marketing.

    2 retweets 4 vind-ik-leuks
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