Scott BrinkerOvjeren akaunt

@chiefmartec

VP platform ecosystem ; chair of conference; editor of ; author of "Hacking Marketing"; previously CTO .

Boston, MA
Vrijeme pridruživanja: ožujak 2008.

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  1. proslijedio/la je Tweet
    2. velj

    I used to wonder why the interfaces on Star Trek are so clunky given that it's centuries in the future, but I guess that's just Enterprise software for you

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  2. Every Monday is Super Monday, when you get a weekly dose of in your inbox.

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  3. Dr. Martech and Mr. Hype: A Transformational Webinar We — um, I mean I — will take you on a journey across two different sides of for the year (and decade?) ahead. The only webinar I've ever promoted that emailed me to say, "Fun!" :-)

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  4. Best approach to ballast is to weight and sea.

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  5. Check out Red Hat's customer journey marketing stack Thank you and the team at for sharing this with the community!

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  6. True product-market fit is a minimum viable company by Nice to see "ecosystem" recognized as a core pillar of the triad here.

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  7. How to build a platform team: the secrets to successful engineering by @git_reflog — helpful insights that marketing operations leaders can also draw upon in "platforming" their departments.

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  8. Congrats to on their acquisition of — nice combination! Fascinating to see the ecosystem evolving. is paradoxically consolidating yet expanding at the same time. Thanks for being a app partner too! ❤️

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  9. "[CB Insights] recently added up the (likely inflated) value of all 439 'unicorns' — start-ups that investors have valued at more than $1 billion — in the world. It got roughly $1.3 trillion, or about one Apple’s worth of market value." via

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  10. Irony: receiving a pitch in email about a personalization technology, where the pitch itself isn't personalized at all. :-)

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  11. One of the rare times, in 10+ years of reading 's awesome writing, that I might humbly suggest he buried the lede.

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  12. The Window Has Shut by It's this footnote that I find most interesting:

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  13. Top 10 meditation apps pulled in $195M in 2019, up 52% from 2018 by Opportunity to embed meditation apps in platforms? If marketers aren't in need of a little calm in the middle of campaign madness, I don't know who is.

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  14. proslijedio/la je Tweet
    31. sij

    Top 10 list of integrations to generate leads & close customers in 2020. 1. 2. 3. 4. 5. 6. 7. HubSpot Ads 8. 9. 10. Google Search Console

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  15. No more third-party cookies. So you better finish the bag of cookies during the first two parties.

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  16. A colleague of mine launched a cool blog about "elastic services" — gig economy ideas, but on a broader scale — that I find really fascinating.

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  17. Was revisiting this in a discussion yesterday. In a world of asymptotically infinite features, I think "utilization" is a red herring. Outcomes are what matters, and utilization is only relevant to the degree it will impact the right outcomes.

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  18. proslijedio/la je Tweet
    30. sij

    Look, I'm a grown up. I'm aware 's pet playlist is just a cleverly marketed remix of my own music and has nothing to do with my dog, but it's 2020 in America and I need something to believe in. So for now, that's Otto's killer music instincts.

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  19. proslijedio/la je Tweet
    30. sij
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  20. Tech Loses a Prophet. Just When It Needs One. — excellent tribute from . She captures in two paragraphs what I spent two pages rambling on about Christensen's model. (Probably why she writes for the and I, um, don't.)

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