as a former comic shop financial supporter (i hesitate to call the way i was bleeding out "investment") i know this guy means well but i kind of want to smack him; "first issues sell more" is for all practical purposes industry myth that encourages horrorshttps://twitter.com/AshcanPress/status/987053893757612034 …
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it's nice for new readers and *that's it*. the bulk of the inflated sales numbers on a #1 are a consequence of nonreturnability in the direct market; they're copies THE STORES bought because they can't accurately estimate demand for a #1
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the famously cliff-like #2 + #3 sales drop is absolutely nothing but stores having *any meaningful data* on what they can move. the #1 spike was just cost burden being shuffled from production and distribution to retail.
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the result? *constant* relaunches at #1, because It Is Known that "first issues sell more". which is ABSOLUTELY NOTHING but further cannibalization of the direct market, a money transfer from retail to production and distribution.
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Replying to @chaosprime
Weird that retailers keep buying into it if it just hemorages them money.
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Replying to @AshcanPress
retailers are mostly true believers at some level, which means they don't even work out the economics of their situation, and even if they did what choice do they have but to try as hard as they can to get people to jump on first issues?
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Replying to @chaosprime @AshcanPress
it's not like you can get somebody to start reading a title at #16 since at this point that numbering is a signal that it's already four issues overdue for a relaunch
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Replying to @chaosprime
You can. But a lot of people look for 1's. At least that's what every publisher and retailer has told me. Your data seems to be different.
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oh, no, they do, they've been trained to, and as a result there are more #1's than anybody knows what to do with and the situation has imploded
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