as a former comic shop financial supporter (i hesitate to call the way i was bleeding out "investment") i know this guy means well but i kind of want to smack him; "first issues sell more" is for all practical purposes industry myth that encourages horrorshttps://twitter.com/AshcanPress/status/987053893757612034 …
retailers are mostly true believers at some level, which means they don't even work out the economics of their situation, and even if they did what choice do they have but to try as hard as they can to get people to jump on first issues?
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it's not like you can get somebody to start reading a title at #16 since at this point that numbering is a signal that it's already four issues overdue for a relaunch
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You can. But a lot of people look for 1's. At least that's what every publisher and retailer has told me. Your data seems to be different.
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So they hemorrhage money every year but don't anyway? Weird. The shop I worked in, 7th biggest in North America, sold on average upwards of 200% more copies of issue ones of rebooted series. But we may have been an outlier.
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things are probably a little different at big stores; this was a real mom & pop i was dealing with. what year this was is pretty important, too. #1 sales bumps were a lot more significant before they started being leaned on like a drunk leans on a lamppost.
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