as a former comic shop financial supporter (i hesitate to call the way i was bleeding out "investment") i know this guy means well but i kind of want to smack him; "first issues sell more" is for all practical purposes industry myth that encourages horrorshttps://twitter.com/AshcanPress/status/987053893757612034 …
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oh, and production and distribution use coercive tactics to mask this problem, making special variant covers available only if you order at least a specified percentage of a previous order, rather than actually adjusting to meet your demand curve
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Weird that retailers keep buying into it if it just hemorages them money.
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retailers are mostly true believers at some level, which means they don't even work out the economics of their situation, and even if they did what choice do they have but to try as hard as they can to get people to jump on first issues?
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