as a former comic shop financial supporter (i hesitate to call the way i was bleeding out "investment") i know this guy means well but i kind of want to smack him; "first issues sell more" is for all practical purposes industry myth that encourages horrorshttps://twitter.com/AshcanPress/status/987053893757612034 …
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the result? *constant* relaunches at #1, because It Is Known that "first issues sell more". which is ABSOLUTELY NOTHING but further cannibalization of the direct market, a money transfer from retail to production and distribution.
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oh, and production and distribution use coercive tactics to mask this problem, making special variant covers available only if you order at least a specified percentage of a previous order, rather than actually adjusting to meet your demand curve
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End of conversation
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