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chaosprime's profile
Chaos
Chaos
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@chaosprime

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Chaos

@chaosprime

problemagic

Joined July 2012

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    1. Colleen Doran‏Verified account @ColleenDoran 4 Mar 2018
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      1968 is around the time that the newsstand started to die. And the death of the newsstand is why there's a direct comics market. And the attrition of the direct comics market is why there's a push into bookstores and digital markets. Lemme explain.

      3 replies 8 retweets 131 likes
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    2. Colleen Doran‏Verified account @ColleenDoran 4 Mar 2018
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      Comics sales had been slipping to varying degrees since Fredric Wertham and his Crazy Cronies on Capitol Hill (my new band name) tried to censor the heck out of the comics industry during the 1950's Pervy Comics Content scare. Another great band name.

      3 replies 8 retweets 125 likes
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    3. Colleen Doran‏Verified account @ColleenDoran 4 Mar 2018
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      Superhero comics, for better or worse, were the main survivors of the Great Comics Purge (I am all about the great band names). But even though sales managed to remain in the hundreds of thousands for major titles, the world changed around the market.

      1 reply 7 retweets 111 likes
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    4. Colleen Doran‏Verified account @ColleenDoran 4 Mar 2018
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      Comic books were cheap & distributed at mom & pop shops all over the country most of which no longer exist-slowly replaced by chains like 7-11. I never bought a comic in a mom & pop shop, because even though I'm a crusty comics veteran...

      1 reply 3 retweets 101 likes
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    5. Colleen Doran‏Verified account @ColleenDoran 4 Mar 2018
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      mom & pop shops were going the way of the soda jerk and the egg cream, which a significant portion of my audience here will now run and look up, because these are new terms to you. It's not that comics didn't have an audience, it's that they didn't PAY...AND-

      3 replies 3 retweets 112 likes
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    6. Colleen Doran‏Verified account @ColleenDoran 4 Mar 2018
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      They had new competition for attention: you know, TV. We only had three channels, but it was free. Also, comics just didn't make the big bucks. Remember when Martin Goodman, head honcho of Marvel, wanted to shut it all down and just do mags about golf?

      1 reply 4 retweets 99 likes
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    7. Colleen Doran‏Verified account @ColleenDoran 4 Mar 2018
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      And soft core porn, but we don't judge. Anyway, back to those mom & pop shops. Here's something a lot of folks don't get: you gotta make a profit on this stuff, folks. And in 1968, the cover price of a comic was around 12 cents.

      1 reply 3 retweets 91 likes
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    8. Colleen Doran‏Verified account @ColleenDoran 4 Mar 2018
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      Now, adjusted for inflation, that's, maybe $1, but here's what you have to consider: to make a profit, the store has to sell enough volume of the 12 cent product to justify the shelf space. And that store isn't getting 12 cents, they're getting about 30-40%.

      1 reply 4 retweets 88 likes
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    9. Colleen Doran‏Verified account @ColleenDoran 4 Mar 2018
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      OK, now how many comics do you have to sell at a take of about 3.5 cents per copy in order to justify the rent on the rack space in your store? Answer: a lot. Especially when that rack space could be going to higher priced magazines.

      1 reply 3 retweets 90 likes
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    10. Colleen Doran‏Verified account @ColleenDoran 4 Mar 2018
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      Now, unsold copies are returnable, so you can get credit, but factor in the cost of doing business of reserving the space for product, then sending back the unsold product. Returnable product gets a higher discount (direct market product is sold at 60%-70%)

      2 replies 3 retweets 84 likes
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      Chaos‏ @chaosprime 7 Mar 2018
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      Replying to @ColleenDoran

      if you're Midtown Comics or Forbidden Planet. the small fry get closer to 50%

      8:10 AM - 7 Mar 2018
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        1. Colleen Doran‏Verified account @ColleenDoran 7 Mar 2018
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          Replying to @chaosprime

          All discounts are based on volume, yes.

          0 replies 0 retweets 0 likes
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