every element of our self-image from the national to the racial to the individual is based on Harry Potter style born-special exceptionalism and the only thing better than being born exceptional is being born exceptional in a way that's measurable but requires no actual effort
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Also the constant standardized tests at every level, which have only gotten worse. Then you end up with SATs and LSATs and GSB or ASVAB or whatever. Constantly quantified, hard not to think in quantities.
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Replying to @XaiaX @chaosprime and
See also all “value” comes from quantity. 25% more in the box. 10% bigger sandwich. 5% larger than the competition. We tried “tastes better” a couple times in the 80s but it didn’t work.
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like a proper American i prefer the soda with the harsher, edgier taste and the harsher, edgier brand name because that comports better with my idea of myself
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anybody else remember the fifteen minutes when "i am what i like", that is, "my being consists of the aggregate of my consumption choices", was a rebellious slogan the cool kids were passing around
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YOU CAN'T MAKE ME HAVE AN ONTOS THAT EXISTS INDEPENDENTLY OF BRANDING MOM
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