Sunk cost is a heuristic. You have incurred costs getting partway to something valuable, so now you can get something valuable for cheap.
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You can make any heuristic look like a fallacy by positing a situation in which it's wrong.
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Replying to @admittedlyhuman @hikikomorphism
i mean okay but that's not really the point of disregarding sunk cost, the point is just to measure ROI from *where you are now*
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if your sunk costs got you closer to a positive return, great, that means you need to invest less from where you are now
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the problem is investing resources with a poor ROI because you don't want to see the resources you've already invested go to waste
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having recently had to walk away from six figures of sunk cost to keep the black hole of a project from literally killing me i have Feelings
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