Sunk cost is a heuristic. You have incurred costs getting partway to something valuable, so now you can get something valuable for cheap.
if your sunk costs got you closer to a positive return, great, that means you need to invest less from where you are now
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the problem is investing resources with a poor ROI because you don't want to see the resources you've already invested go to waste
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having recently had to walk away from six figures of sunk cost to keep the black hole of a project from literally killing me i have Feelings
End of conversation
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