i guess because too many of them already hate the idea of someone who doesn't want to live in a comic shop stepping into one
every adaptation to take a shrinking market and exploit it harder shrinks the market more
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this has been a big one i've been compiling the evidence on - marvel's renumbering shit has been kicking their own ass
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ms. marvel vol 2 no 9 (a CWII tie-in) sells worse than ms. marvel vol 1 no 9
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and their Big Books like avengers keep cratering in sales faster and faster. they can't even push X-Men anymore, haven't for years
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i dunno what's more unbelievable, that Marvel took until this year to realize they should leverage the movies for promotion
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or that they ever realized it at all
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i think they always knew, but none of these people know jack shit about business? they know West Coast Avengers canon, not marketing
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"hey scarlet witch is gonna be in the new Cap movie" "let's have a solo of hers out a full 6 months+ after it drops"
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