comics essay status: mosaic has some very fishy sales numbers
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Replying to @spacetwinks
mosaic 1: 44k, mosaic 2-3: 31k, mosaic 4: 11 fucking k did marvel give a bunch of free copies to retailers of that books first 3 issues?
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Replying to @spacetwinks
i'm showing 15 ordered, 15 received, so if they did they didn't send them to us
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Replying to @chaosprime @spacetwinks
on #1 that is. #2 had free copies to bring your total up to what you ordered for #1. (nice for people who noticed & changed order to 1/0)
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Replying to @chaosprime @spacetwinks
(not really, it was announced after FOC so nobody could do that barring a Very Special Relationship with one's sales rep or whoever)
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Replying to @chaosprime
[holding axel alonso by both sides of the head] YOU NEED TO DO BASIC MARKETING AND CAMPAIGNING BEFORE GIMMICKS
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Replying to @spacetwinks
i vaguely suspect lack of targeting advertising capability is huge in this. like 'cares about comics' is considered such a niche already
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Replying to @chaosprime
it's something i've been hammering away at in this essay. Mockingbird should've gotten a cross promo effort with cain's publisher, S&S
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Replying to @spacetwinks @chaosprime
like you have an NYT best seller, you want her fucking readers, right? that's why you hire an NYT best seller, right?
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Replying to @spacetwinks
the only publisher that i get a vague feeling has some kind of handle on this is First Second, they seem to be doing *something*
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but to everybody else the idea of reaching out to the kind of person who'd like your book seems to be asking a fish to design jet engines
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Replying to @chaosprime @spacetwinks
i guess because too many of them already hate the idea of someone who doesn't want to live in a comic shop stepping into one
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Replying to @chaosprime
given brevoort and others comments on "you have to buy the books", i think a lot of it is resentment that they have to do anything
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