comics essay status: mosaic has some very fishy sales numbers
i vaguely suspect lack of targeting advertising capability is huge in this. like 'cares about comics' is considered such a niche already
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it's something i've been hammering away at in this essay. Mockingbird should've gotten a cross promo effort with cain's publisher, S&S
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like you have an NYT best seller, you want her fucking readers, right? that's why you hire an NYT best seller, right?
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the only publisher that i get a vague feeling has some kind of handle on this is First Second, they seem to be doing *something*
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but to everybody else the idea of reaching out to the kind of person who'd like your book seems to be asking a fish to design jet engines
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i guess because too many of them already hate the idea of someone who doesn't want to live in a comic shop stepping into one
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given brevoort and others comments on "you have to buy the books", i think a lot of it is resentment that they have to do anything
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readers should give them money and they shouldn't change a thing. like, dude
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and again, you can't blame readers for low DM sales of diverse books when the vast majority of readers don't know about the pre-order system
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the idea of drilling down to the Saga market or the Deadpool market or the Giant Days market is laughable beyond literally advertising there
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also like you 100 percent are not going to be able to get the saga market to spend their money on event/renumbering overdose bullshit
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their marketing efforts when they DO do them are baffling. leaking spoilers to a newspaper for an event in progress?
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how in the hell does any of that translate into readers setting up pulllists? all it does is move some extra copies already bought.
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