comics essay status: mosaic has some very fishy sales numbers
on #1 that is. #2 had free copies to bring your total up to what you ordered for #1. (nice for people who noticed & changed order to 1/0)
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(not really, it was announced after FOC so nobody could do that barring a Very Special Relationship with one's sales rep or whoever)
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[holding axel alonso by both sides of the head] YOU NEED TO DO BASIC MARKETING AND CAMPAIGNING BEFORE GIMMICKS
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i vaguely suspect lack of targeting advertising capability is huge in this. like 'cares about comics' is considered such a niche already
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it's something i've been hammering away at in this essay. Mockingbird should've gotten a cross promo effort with cain's publisher, S&S
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like you have an NYT best seller, you want her fucking readers, right? that's why you hire an NYT best seller, right?
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the only publisher that i get a vague feeling has some kind of handle on this is First Second, they seem to be doing *something*
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but to everybody else the idea of reaching out to the kind of person who'd like your book seems to be asking a fish to design jet engines
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i guess because too many of them already hate the idea of someone who doesn't want to live in a comic shop stepping into one
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