Facts don't work. Stories that "make sense" work. It doesn't matter if it's true, it just has to feel like it's true. Trump tells stories.
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W. Clinton maybe a little. But he benefitted a LOT from Perot's split of the vote. (The first time) Carter? No. Dukakis? LOL.
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Gore was way too Facty and he shackled himself to Lieberman. Kerry's story was that he's a rich douche.
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Obama had a personal story, which lead to "yes we can" so maybe I should've said him. Actually yes, him.
End of conversation
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