at a glance egregores are a type of hyperobject seems like a useful concept, maybe corrupted a bit by shaping for marketing "wow factor" by making it about specifically a particularly vast scale of process
i didn't realize there was anything rationality-incompatible about egregores i mean, generally people adopting rationality as a personal brand won't talk about them, sure, but that's a contingent matter of post-Enlightenment social sorting