egalitarian social values don't make anybody equal, but they do make it low status to display that you think other people are lower status than you. so parallel norms have to be constructed to keep the low status people in their place without appearing to make it about status
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very few egalitarian milieus seem to have any taboo on displaying that you consider someone else *higher* status than you, though, leading to the hilarious phenomenon of vast personality cults around people who make a continuous excruciating performance of aw-shucks folksiness
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This is a really good tweet
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an evolution of late-90s early-2000s irony-trolling; "you cared, that means you lose".
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covert caste systems
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