Opinion: Virtue signaling is good because virtue is good and expressing your concept of virtue in a public way can serve as a persuasive tactic to convince others to adopt it
oh no, crude materialism. we only like assigning attributes & agency to spooky unobservable entities, which is very refined if you're trumpeting a virtue, which you expect to be rewarded since people do reward it, that cost you nothing, you aren't virtuous, you're a rent-seeker
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There are multiple "virtues" I "trumpet" knowing full well that doing so means a lot of shitty conversations with people who think those virtues are bad. I'm not saying this to boost my ego. I'm saying this because I think your second paragraph is based on bad assumptions.
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if you reasonably expect to be significantly punished for promoting what you hold to be virtuous, and do it anyway, congratulations, you're paying a cost that provides meaningful if not conclusive evidence that your convictions are genuine
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that isn't entirely true because you do see people fighting over the amount of time and energy they spend volunteering or protesting or what-have-you, which is virtue signal authentication, but close