We recently interviewed David Greenberg, the CMO of marketing SaaS platform on our Marketing Hero Podcast. Our host Maia and David dig into changes and trends in marketing in 2022: open.spotify.com/episode/3SLnXU
Conversation
Replying to
One big change occurring is user privacy. iOS privacy changes are making email open rate tracking much less effective. In addition, other changes are also bringing the end of third-party cookie tracking. David and Maia discuss how you should be adapting to this new world.
1
Another big change occurring is peoples' increased use of messaging platforms like SMS, Messenger, and WhatsApp. David and Maia talk about the do's and don'ts of merging SMS as a channel alongside other channels like email in your marketing.
1
David suggests using SMS notifications for event reminders, for instance. But always, always ask for permission first!
1
And finally, David and Maia talk about The Great Resignation of 2021 and 2022, and what are the implications of employees leaving but your marketing data and tech stack remaining in place after they leave.
1
I'm so glad you could join us on the show, David! Your front-row seat to the marketing world through Act-On is incredibly valuable to marketers around the country making their plans for a great 2022.