Not about Resolution Games btw. This wouldn’t be relevant to most of our business.
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I'd say prototyping them all, and picking the ones that are relevant/fun, and repeating the process. Not that a questionnaire would answer their questions, but it biaised a bit towards what they would prefer, and would also possibly reveal ideas that other studios can use.
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If from the 10 ideas there's like 3 prototypes left, the roadmap of the studio is set (sort of), and they only need to decide which one is the most relevant for today / has the strongest message / makes more sense to the people.
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hot take: determining market value for games based on data and current relevancy is for cowards, gut feeling for many things is the best
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Sure, but they’re rich cowards?
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Depends on scope. Small scope gut, big scope market research.
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I get the instinct to be cautious with bigger budgets, but wouldn’t the effectiveness of research be the same regardless of scope (if there is any)?
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Make a marketing concept tests and measure CTR, *if* the most important decision variable is revenue.
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Yeah, well, of course it is. Who'd get into this business for fun?! ;P
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The quick market research is likely to only tell you what is popular right now, if you want to get ahead of it you will need to have some good experience and some guts.
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