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carnalizer's profile
Henrik Pettersson
Henrik Pettersson
Henrik Pettersson
@carnalizer

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Henrik Pettersson

@carnalizer

2d artist, sculptor, art director, game director, project manager, game designer - in the industry since 1999. Currently Studio Art Director at @resolutiongame

Stockholm
carnalizer.artstation.com
Joined June 2011

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    Henrik Pettersson‏ @carnalizer 23 Sep 2020

    Hypothetically, if a studio had 10 similarly scoped game ideas, and were considering picking one either by going with their gut/experience (they’re veterans), or doing a quick market questionnaire. Which is likely to earn most?

    8:24 AM - 23 Sep 2020
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    6 replies 0 retweets 2 likes
      1. Henrik Pettersson‏ @carnalizer 23 Sep 2020

        Not about Resolution Games btw. This wouldn’t be relevant to most of our business.

        0 replies 0 retweets 0 likes
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      2. Ocatarinabellatchixtchix‏ @Anteron_ 23 Sep 2020
        Replying to @carnalizer

        I'd say prototyping them all, and picking the ones that are relevant/fun, and repeating the process. Not that a questionnaire would answer their questions, but it biaised a bit towards what they would prefer, and would also possibly reveal ideas that other studios can use.

        1 reply 0 retweets 0 likes
      3. Ocatarinabellatchixtchix‏ @Anteron_ 23 Sep 2020
        Replying to @Anteron_ @carnalizer

        If from the 10 ideas there's like 3 prototypes left, the roadmap of the studio is set (sort of), and they only need to decide which one is the most relevant for today / has the strongest message / makes more sense to the people.

        1 reply 0 retweets 0 likes
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      2. JAPPA‏ @JasperBoerstra 23 Sep 2020
        Replying to @carnalizer

        hot take: determining market value for games based on data and current relevancy is for cowards, gut feeling for many things is the best

        1 reply 0 retweets 1 like
      3. Henrik Pettersson‏ @carnalizer 23 Sep 2020
        Replying to @JasperBoerstra

        Sure, but they’re rich cowards?

        1 reply 0 retweets 0 likes
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      2. David Nisshagen‏ @DavidNisshagen 23 Sep 2020
        Replying to @carnalizer

        Depends on scope. Small scope gut, big scope market research.

        1 reply 0 retweets 1 like
      3. Henrik Pettersson‏ @carnalizer 23 Sep 2020
        Replying to @DavidNisshagen

        I get the instinct to be cautious with bigger budgets, but wouldn’t the effectiveness of research be the same regardless of scope (if there is any)?

        1 reply 0 retweets 0 likes
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      2. Patrick of Stockholm ★‏ @pgeuder 23 Sep 2020
        Replying to @carnalizer

        Make a marketing concept tests and measure CTR, *if* the most important decision variable is revenue.

        1 reply 0 retweets 0 likes
      3. Henrik Pettersson‏ @carnalizer 23 Sep 2020
        Replying to @pgeuder

        Yeah, well, of course it is. Who'd get into this business for fun?! ;P

        1 reply 0 retweets 0 likes
      4. Show replies
      1. Ket Ng‏ @Slift 24 Sep 2020
        Replying to @carnalizer

        The quick market research is likely to only tell you what is popular right now, if you want to get ahead of it you will need to have some good experience and some guts.

        0 replies 0 retweets 1 like
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