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Apollo may not be a great example because there were some external factors at play, namely the Cold War and an American drive to "demonstrate the superiority of the free-market system" https://en.wikipedia.org/wiki/Apollo_program#Cultural_impact …
Important question: how can we convene as a society/civilization, agree on important problems, and direct energy + resources towards these large efforts?
Especially applies to problems involving existential risk for the human race - affects lots of people, solutions aren't always clear, may require lots of engineering, capital, coordination, and changes to the way we approach life Ex: Climate change, interplanetary colonization
These things can likely be solved privately, but doing so requires stretching out the timeframe for success. SpaceX will probably make it to Mars, but it could be a while, and there's still a lot of other (expensive) problems to be solved in the meantime, like Martian ecology
Seems to come back to the same core idea: **how can we get more people talking/working on these things** Unraveling the memetics of science
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