I can feel the 8 meetings and 2 skype calls this took to exist.
An illustration here of the time it takes a joke to get through a legal department.https://twitter.com/LEGO_Group/status/1199644074866888706 …
The evolution of the truck is here. Guaranteed shatterproof 
pic.twitter.com/RocTEkzzwI
pic.twitter.com/RocTEkzzwI-
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Holy buckets so true !
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I'm actually impressed at how quickly they managed this!
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Road blocks
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gone are the days of Oreo's Superbowl Blackout tweet
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It went up first about 20 mins after the announcement, then disappeared, and now it’s back. I’ve been in this position. The feeling when you have created banging content, that’s been proven as safe by legal, but you still feel that black mark
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It’s probably still a bad idea when the butt of the joke has tantamount to an unlimited war chest for litigation and bingo self esteem. (I mean me, of course. LEGO was laughing at me.)
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The secret to good comedy is...
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