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btaylor's profile
Bret Taylor
Bret Taylor
Bret Taylor
Verified account
@btaylor

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Bret TaylorVerified account

@btaylor

Co-CEO @Salesforce. Chairman @Twitter. Stanford fan.

San Francisco, CA
linkedin.com/in/brettaylor
Joined July 2007

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    1. Bret Taylor‏Verified account @btaylor 23 Feb 2019

      Here’s a silly Google Maps origin story about how “Satellite” was almost named “Bird Mode”pic.twitter.com/wj7CRJUEyx

      94 replies 2,882 retweets 6,799 likes
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    2. Bret Taylor‏Verified account @btaylor 23 Feb 2019

      In 2005, Google’s exec team (Larry, Sergey, etc) had a weekly product review meeting. We had launched Google Maps in February, and by summer, we’d integrated satellite imagery from our Keyhole (aka Google Earth) acquisition and were ready to launch — so we set up a launch review.

      2 replies 20 retweets 275 likes
      Show this thread
    3. Bret Taylor‏Verified account @btaylor 23 Feb 2019

      There was a geeky holy war on the Maps team. When Lars checked in the code to switch between maps and imagery, he called it “Satellite.” We were quickly informed that a significant % of the images were taken from airplanes — “Aerial Photography.” Our name was factually incorrect.

      3 replies 29 retweets 298 likes
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    4. Bret Taylor‏Verified account @btaylor 23 Feb 2019

      Being the product pragmatist I am, I thought, who cares? “Aerial Photography” doesn’t fit on a button, and every person in our usability study got what “Satellite” meant. Unfortunately, to the Keyhole GIS engineers, we were basically destroying humanity with our lies.pic.twitter.com/RAQvJr8cuc

      10 replies 34 retweets 718 likes
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    5. Bret Taylor‏Verified account @btaylor 23 Feb 2019

      I could not resolve the disagreement before our launch review, so we come into the meeting room with an unnamed feature. As you might expect, the meeting devolved from a “launch review” to every Google exec and their mother naming the feature on our behalf. 🙄pic.twitter.com/siiA4u0ElZ

      6 replies 14 retweets 546 likes
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    6. Bret Taylor‏Verified account @btaylor 23 Feb 2019

      Now, these exec reviews were Larry and Sergey’s favorite place to experiment with crazy meeting ideas (kind of fun, actually). I had attended one review where one founder spent the entire meeting on an elliptical machine. Their new experiment was a huge countdown clock.pic.twitter.com/OvZWSZZoOX

      4 replies 15 retweets 276 likes
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    7. Bret Taylor‏Verified account @btaylor 23 Feb 2019

      The rule was: the review had to end on time. When the clock ticked zero, the buzzer would buzz, and like an NBA game, the meeting was over and decisions final. So here we are, throwing out names like “Airplane View,” “Superman,” “I Feel Picture-y,” and this clock is ticking down

      1 reply 15 retweets 258 likes
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      Bret Taylor‏Verified account @btaylor 23 Feb 2019

      I think it was Sergey who spoke last. “Let’s call it Bird Mode.” Bzzzzzzzz. I start to speak and am cut off — meeting over. I look around, and it’s clearly evident the feature has officially been named “Bird Mode” in the most insane way possible.

      10:07 AM - 23 Feb 2019
      • 34 Retweets
      • 633 Likes
      • Mir Ashif Michael Hood clemens drew olanoff Daniél Rocha Willem Garnier Shakeel Rizwan Karim Roshan Shah அᴿᵛᴵⁿᴰɢʀ
      4 replies 34 retweets 633 likes
        1. New conversation
        2. Bret Taylor‏Verified account @btaylor 23 Feb 2019

          We spend the next few days freaking out. We knew the feature was going to be huge, and now it had this name that everyone on both sides of the Satellite-vs-Aerial-Photography war agreed was silly and horrible. But it was *decided*. So what do we do?

          2 replies 11 retweets 286 likes
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        3. Bret Taylor‏Verified account @btaylor 23 Feb 2019

          It turns out, when you write the code, you have a fair amount of power. 😏 We pocket vetoed the decision and launched with “Satellite.” And literally no exec noticed or remembered our review. And we have been deceiving people with our not-really-satellite imagery ever since.

          74 replies 354 retweets 4,458 likes
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        4. End of conversation
        1. Virginia Choy‏ @veechoy 23 Feb 2019
          Replying to @btaylor

          OR was Sergey purposely waiting til the last minute to suggest a really bad idea so that the two divided parties come to an agreement? Sounds like the kind of management technique King Solomon had used (1 Kings 3:23-27)

          0 replies 0 retweets 6 likes
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        1. Mike Fried‏ @michaelbfried 23 Feb 2019
          Replying to @btaylor

          Microsoft actually called their aerial imagery version "Bird's Eye View".

          0 replies 0 retweets 3 likes
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        1. amolitor.dolt‏ @amolitor99 24 Feb 2019
          Replying to @btaylor

          Sergey was definitely watching the clock instead of listening to the arguing bozos ;)

          0 replies 0 retweets 1 like
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