Most HR software is truly horrendous to use. It's often marred by the fact that the buyer is HR/Finance and the actual users are Hiring Managers and Employees. The former cares about cost/setup time/administration and the latter cares about actually using a good product.
Consumerization of business. Both in UI/UX and distribution models. Huge opportunity for disruption.
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Yes land and expand strategy. A good UX + analytics for managers/buyers. Would add to the problematic the fact that most of these applications are designed for data production and not for consumption (although usually most of the users consume data)
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