WESG is a good example of how much production quality and marketing drive engagement, over just high level gameplay: http://www.twinge.tv/starladder_sc2_en/streams/#/24223702432 …
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And, in reverse, excellent production + good storylines can drive engagement even if high-level gameplay not the focus. 2/
In terms of their intent, from experience it's hard to gauge intent of Chinese companies. So much of what they do 3/
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doesn't make sense from a Western perspective, only makes sense given local culture, or just doesn't make sense period. 4/end
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Last thing which probably requires longer form than Twitter, trying to figure out how much skill level drives engagement at all
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