brownbear

But for serious, thanks for making it.

I have been feeling recently that most growth on most platforms occurs in-platform, and that Reddit neither helps nor hurts most of the time (aside from those just starting out). Curious on your experiences.

The only thing reddit has had an impact on with regards to the success of my content are my videos that are under 5 minutes in length and after testing not posting it to reddit for a few weeks, 90-95% of subscribes do not come from reddit. It only boosted views.

With my twitch content, if my stream gets posted for an event, referral traffic is under 5%

Gotcha, interesting. I've had a similar experience on YT. Durable engagement on the platform (subscribes) is a tiny percentage of the engagement on Reddit. So even a good-performing Reddit post has minimal durable impact.

I am starting to suspect (with very little evidence though) that Twitter and Facebook function in a similar way. Audiences on those platforms grow relative to content created on those platforms, not overall across all platforms. But just a guess.

I don’t even bother tweeting my streams anymore. I tweet events cast mostly out of courtsey to players being covered/event organizers but it’s rare to get more than 3-4 link clicks, and no idea how long they stick around.

Next year - if I can come up with the content - I'd like to try creating content *for* Twitter and Facebook, instead of just using the platforms as conduits for other content. And see what happens, if anything.