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  1. prije 9 sati

    A common challenge in any fast growing market is attracting and retaining talented, qualified employees. This is no different in adv. Whether a publisher is developing its own programmatic sell-side team or an advertiser hiring a buying tea…

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  2. 29. sij

    So far, online privacy is the main reason why the advertising industry is changing. The future of tracking users has been a prime discussion as advertising became "too personal". Online ad giants such as Google and Facebook (FB), whose empires has been…

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  3. 27. sij

    After Google announced that Chrome won't support 3rd-party cookies in two years, it is clear that the most valuable data is the 1st-party data brands and publishers get directly from their customers/visitors. In this scenario, where 3rd-party data firm…

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  4. 20. sij

    If we look at the earliest form of ad monetization, it may resonate the "waterfall system" (not entirely gone yet), which is the process used by a publisher to sell remnant inventory, consisting of the strict regulation of priorities depending on the camp…

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  5. 17. sij

    Google said Tuesday that it would phase out support for 3rd-party cookies in its browser within the next two year (solution called "Privacy Sandbox") - meaning, to get rid of the way companies and advertisers track Chrome's millions of users. Cookies wer…

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  6. 17. sij

    You probably agree that internet is a strange issue: even if consumers are becoming more privacy-conscious (mostly due to scary headlines regarding online security breaches) and clearly dissatisfied with the state of internet privacy, they still…

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  7. 15. sij

    For every marketers looking to deliver customer-centric experiences, leveraging data onboarding has become a mandatory step to fully understand. Data onboarding is a service that connect offline customer records with online users, helping marketers to f…

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  8. 14. sij

    Happy to announce that I have just started a new editorial collaboration with PROGRAMMATIC SPAIN, where I will share opinions and short articles about and only in Spanish language. Thanks for giving me this o…

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  9. 14. sij

    Happy to announce that I have just started a new editorial collaboration with PROGRAMMATIC SPAIN where I will share opinions and short articles about and only in Spanish language. Thanks for giving me this op…

    Poništi
  10. 13. sij

    Among the different advanced techniques, there is the head bidding (HB). HB is a way for ad sellers to get more revenues out of their ad inventory. Through HB, display pubs offer their inventory to multiple ad exchanges simultaneously befor…

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  11. 30. pro 2019.

    It has been a rocky few months for the sector. At first glance, this industry looks like it's doing fairly well. But when we see the collapse of companies such as Sizmek, one of the biggest DSP, it's time to realize how fragile ad tech ecosystem i…

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  12. 24. pro 2019.

    Marketers! 2020 is just around the corner, are you already thinking to the new year's resolutions? Instead of throwing big numbers around trying to showcase how awesome you are, why don't you team up with the right partner in the fight against fraud?

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  13. 19. pro 2019.

    A common theme in the current world is that no one knows what is going on. According to eMarketer, the fees earned by the ecosystem of partners that facilitate display transactions in the US were up almost 20% this year. Today, t…

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  14. 17. pro 2019.

    2019 for Google meant a lot of changes. The tech giant has been deploying huge updates to Search, Chrome and Privacy. SEARCH Google revealed BERT, a machine-learning techniques that show more relevant results to users. With the update, Google wants to b…

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  15. 11. pro 2019.

    While the digital landscape continues to fragment, are evolving and shifting to embrace more advanced solutions. Today, advertisers are looking for more ways to reach customers with one-to-one messaging that drives a lasting impact and tech are f…

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  16. proslijedio/la je Tweet
    7. lis 2019.

    Luca Brighenti () de B4Bind nos cuenta cuales son las habilidades que necesita el talento de hoy y en el futuro para desarrollarse en el mercado de la publicidad programática.

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  17. 4. pro 2019.

    Data has become a major priority for many businesses, where customer data is a focus area. Firms regularly capture, store and analyze large amounts of consumer data every day. Mobile devices helps marketers to understand the aggregated behavior of consum…

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  18. 3. pro 2019.

    Location data (LD) is the information on where consumers go daily in their lives.The most common type is the mobile signal; it tells marketers about the geo positions of devices or structures (buildings, attractions) and it's used in a variety of ways, in…

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  19. 29. stu 2019.

    Looks like the black box has opened. Ad buyers started to ask for more customized log-level data (LLD) from exchanges and ad platforms are actually beginning to make their LLD available to them (free or by request $), aiming to provide more…

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  20. 27. stu 2019.

    Embracing for media sellers means also greater management over the inventory and the potential ways it is sold. There are different type of inventories: sold, unsold, sellable and unsellable. To understand the difference, have a look at a…

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