1. Okay, first everyone look at this graph. @axios published it with no methodology, citing a company we don't quant with. cc @sarafischerpic.twitter.com/douFCqQLd5
Anchor of @ReliableSources and @CNN's chief media correspondent. Formerly @nytimes, @tvnewser and Top of the Morning. Email: bstelter@gmail.com
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1. Okay, first everyone look at this graph. @axios published it with no methodology, citing a company we don't quant with. cc @sarafischerpic.twitter.com/douFCqQLd5
2. Setting aside the obvious red flag in the IJR's numbers, which would have given anyone who's ever visited their site pause ...
3. I'm disappointed a "thought bubble" replaced what should otherwise have been a statement from us, prior to launching flawed info out
4. Out to greater DC and into the inboxes of publishers, Congress, advertisers, power players, and many of my respected colleagues.
5. Before the nitty gritty, I want to say the context of this spurious report is wider media landscape married to narrative more than facts.
6. Everyone is guilty to a degree, but it pangs most deeply among establishment media, and Trump plays no small role.
7. In fact, this supposed traffic shellacking is framed in terms of Trump. The narrative being Obama's ousting/Trump's rise was good for biz
8. There's some truth there. Nascent right wing media is re-posturing now, no doubt. Our best month on record was January 2017.
9. Our third was September 2017. So, again, I'm disappointed and surprised an outfit like Axios wouldn't see such damage and ask why?
10. The why is simple: We don't pay Alexa & Comscore, the likely sources of this information. (Which makes the graph looks like retribution)
Brian Stelter Retweeted Vivian Schiller
You're right about the sources -- Alexa + ComScore + "Activate analysis"https://twitter.com/vivian/status/921731423329021952 …
Brian Stelter added,
But he's WRONG that not paying them makes any matter.
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