TV biz is tough. Kelly's newsmag takes a break in August for NFL. Rival execs are asking: Will it come back after
season, or fade away?https://twitter.com/CNN/status/876976901792911361 …
Anchor of @ReliableSources and @CNN's chief media correspondent. Formerly @nytimes, @tvnewser and Top of the Morning. Email: bstelter@gmail.com
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Brian Stelter Retweeted CNN
TV biz is tough. Kelly's newsmag takes a break in August for NFL. Rival execs are asking: Will it come back after
season, or fade away?https://twitter.com/CNN/status/876976901792911361 …
Brian Stelter added,
but guys, isn't summer the easiest time to break out? New programming v. reruns ought to be an edge.
Not large enough pool of viewers to make a launch worthwhile. Few watch enough summer TV to even catch promo for a new show.
If they want to watch, they find it. Launched in summer specifically because less competition.
Lots of shows successfully launched in summer -- Mad Men, for one.
American Idol! ultimate example
Yes! And The Voice's first finale aired in June 2011.
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