I never understood the business model of podcasts. But I also never listen to them--too time-consuming a way to ingest information.
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I couldn't agree more -- they take so much time. Reading is so much more efficient in getting information and learning.
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You can skim things and if they are interesting, print them and file them. Podcasts are time-consuming, require note-taking and are difficult to file for future reference. Therefore, I never listen to them unless they are just music.
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Bruce...I have the exact same approach. Skim, evaluate, print and file. I actually find most Podcasts tedious.
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Like in most forms of media, money tends to flock to the top of the charts (sorry, it was too tempting)pic.twitter.com/3FKs7VKW7D
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I have thoughts
@ProLeftPodcastThanks. Twitter will use this to make your timeline better. UndoUndo
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Media companies are oddly eager to rush to the next (false) Messiah rather than paying attention to the fundamentals of value for the public and market. Tablets. Pay walls. Native. Programmatic. None a saviour.
@felixsalmon - 1 more reply
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Part of its charm is its not necessarily a profit motive piece of media. It feels amateur and boutique in good ways. "I can do this too" is part of its appeal. Sort of like the old internet. But I am sure the thirst to monetize it will kill it too.....
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Seems clear you need an ecosystem around it.
@crookedmedia is an events business as much as it’s a podcast business.Thanks. Twitter will use this to make your timeline better. UndoUndo
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They went through/are going through the same thing with streaming video and web sites. These are solid mom & pop businesses. They don’t scale.
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Humm, I wonder if there's a way for these programs be broadcast to a large amt of ppl through some kind of a networking system and sell ads?
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CNN will barely be able to sell clickable ads when it’s just a website soon.
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Judging by your ratings... CNN needs to try anything... a variety hour, maybe some monkeys, a program just devoted to puppies (no talking, just slow camera shots of puppies), a segment called "We fucked up" where we do candid interviews with the parents of CNN anchors.
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Someone prominent is always going in/out of any sector. That’s no basis to judge
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If this were an exodus of smaller players, I might agree with you. But, when you have two relatively large player pivoting on strategy, that is signal in my book.
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means they couldn't figure it out within their POV. . getting people to return & repeat a behavior has $ in it. There's always a hype/culling cycle, & vast learning about how it might work. , takes time to dev a form. podcasts are still too clunky,
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