Per Time PR: "The Benioffs are purchasing TIME personally and the transaction is unrelated to Salesforce, where Mr. Benioff is Chairman, co-CEO and founder. Mr. and Mrs. Benioff will not be involved in the day-to-day operations or journalistic decisions." @EFelsenthal remains EIC
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@EFelsenthal says "one of the first challenges" Marc and Lynne Benioff "gave us is to think big, really big. Beyond the five-year plan, what will TIME look like in 2040? What will it mean to people decades from now?" I've posted the full memo here:https://medium.com/@brianstelter/time-editor-in-chief-edward-felsenthals-memo-to-staff-about-the-magazine-s-sale-479b4e472b6f …Show this thread -
Bezos. Jobs. And now the Benioffs: Another tech CEO is buying a prestigious print publication. Here's my full story on
@CNNMoneyhttps://money.cnn.com/2018/09/16/media/salesforce-marc-benioff-time-magazine/index.html …Show this thread
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So they're just ... buying Time.
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stealing that for tonight's newsletter
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Can't wait for the royalties
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i hope you can wait, because you're gonna be waiting... and waiting... and
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What if I cut you in for 10%
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I looked up
@Benioff. I'm very impressed at his philanthropy, especially toward public education. Plus he organized business leaders against a state's proposed legislation w/anti-LGBTQ getting a protection clause added. I LIKE this guy! When the sale is final, I will subscribe. - 1 more reply
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Why spend that much ? You can get a subscription for a couple of bucks a month. [shaking my head]
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TIME costs money.
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Hope we still get the amazing COVERS
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Somebody just overpaid by $189.999 million.
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What a terrible investment.
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A magazine nobody reads!!!
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Given the fact that it's a terrible magazine, they clearly see the brand as a multimedia platform from which to launch a variety of products. And the brand is a great American name with a history of powerful market position that Time Warner blew off.
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Why are Silicon Valley billionaires are buying newspapers and magazines.
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