Thank goodness this is only short term. Marketing genius....if it's genius to shock and disappoint and then go back to normal later...........?
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Possibility: no one will read articles like CNN’s and the masses will assume IHOP doesn’t serve pancakes anymore. Business tanks.
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Ich hab' das???--
@NeinQuarterlyThanks. Twitter will use this to make your timeline better. UndoUndo
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Did you learn nothing from Trump? This is the greatest marketing of all time right here. Whoever thought this up should get 51% stock shares.
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This is the dumbest thing I've ever heard. Please tell me it's fake.
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This will go the way New Coke went,
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How dare you call them by anything other than their desired name!
#SocialJustice#Pride#PrideMonth#Ihob#InternationalHouseOfBurgersThanks. Twitter will use this to make your timeline better. UndoUndo
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International House of bullshit
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Brillant! Lol
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Brilliant PR marketing which nets millions of bucks in free national media coverage....
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this cheap little gimmick has gotten an amazing amount of free advertising.
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Sounds like the gluten version of the "Classic Coke" fiasco.
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