A 🧵 about why you should focus more on brand building and the power of emotive marketing.
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Brian Schneider
@brian_schneider
Founder . Life w/Em, Owen, Charlee, Annie, building an agency, renovating our house, & drinking beer.
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If you know your audience, you know what drives them. Next time, instead of touting features, make them feel something.
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Tapping into this as marketers, creates real results for your business and brand.
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Did you know "95% of a consumer's decision making occurs in the subconscious" - Gerald Zaltman, HBS
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VOICE | For student-athlete partnerships, brands must balance the risks with the ROI. has the story.
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. of on Ken Griffey, Nike Football, and his work for Warrior Sports: bit.ly/3pT7XXW
This piece is part of the #TimeOut series, where we chat with folks in the sports industry about their creative inspirations and more.
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Entrepreneurship is riding the highest of highs to the lowest of lows.
Our last 2 weeks - hired a great leader for our team, lost a huge project, months of work that empowered our client in his org, fired a client for disrespecting the team, and started a new biz unit.
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Never forget the treason and coup we witnessed today in a country we thought was above this. I’d say I was shocked, but looking back this was the path. Ultimately I’m sad, nervous and disappointed this is our current state. Let’s find and pursue equality, hope and humanity.
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Merry Christmas to all
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Firing through the week. New work for and .
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#onassignment #playlaxday #weareunconquered #advertisingphotography #advertisingphotographer #commercialphotographer #motionstills #director #livinglight #famousbtsmag #onset #setlife #lacross…
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Always looking for quiet moments on and off set. New work for and . .
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#onassignment #playlaxday #weareunconquered #advertisingphotography #advertisingphotographer #commercialphotographer #motionstills #director #livinglight #famousbtsm…
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30 looks good on you . Thanks to everyone who came out to join us at @monumentcitybrewing #owenpschneider
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Great day working with a new client in our brand new #studio space. .
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#onassignment @weareunconquered #weareunconquered #advertisingphotography #advertisingphotographer #commercialphotographer #motionstills #director #livinglight #famousbtsmag #onset #setlife #lacr…
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Shock the world ... Bracket Busters ... 1st time a 16 over a 1 ... #MarchMadness. Congrats to . Shot two weeks back at the tournament
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For your Monday, get your game face on & get motivated! Find more amazing imagery from at Workbook.com: bit.ly/2Dm0g45 #commericialphotography #portraitphotography #sportsphotography #motivationmonday #girlpower #womenpower
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Happy 10 months to this little dude who's only word is "Dada". You are such a goofy, happy little guy. Can't believe how much fun it is to chase you around, watch you play with #fetchwithannie, and explore the world. #owenpschneider
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Full video coming tomorrow. Thanks to everyone who worked on this project! @weareunconquered ()
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Sometimes the road is long, but always worth the work to get to the destination. #MotionStills project for featuring .
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#unconquered…
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Excited to finally share this integrated campaign for all week! You can find more on @weareunconquered
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Sometimes you have to jump right in. New work dropping this week featuring and . #weareunconquered
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#unconquered #unconqrd …
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New work with for
In 2009, was a first-round NFL draft pick—but after just four seasons, he announced his retirement. Suddenly, the 26-year-old had the means and the time to turn his lifelong passions of art and activism into a career. Tod…
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New work featuring for . Impactful work going on here in Baltimore to help close the gap. More from this assignment over the next few days. ・・・
In 2009, was a first-round NFL draft pick—but after just four seasons, he announced his retiremen…
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Today's beautiful and portable daylight studio. Thanks to @amangumphoto for the help today! #onassignment #weareunconquered @weareunconquered
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Holding down the fort with these 2 goofballs all week while is working out in California all week. 60% sure we will all survive this week #owenpschneider #fetchwithannie #broweek
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What an amazing event #10kSmallBiz #MakeSmallBig National Summit in Washington, DC. An amazing program that keeps on giving. Thanks to the Baltimore Cohort 1 friends who represented and all the amazing entreprenuers we met from across the country. It was an honor for …
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We have some fun stuff planned! Looking forward to connecting with others!
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We are at the #10KSmallBiz Summit in Washington, #DC Collaboration fosters long-term success. @GS10KSmallBiz #MakeSmallBig
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Brother and sister #owenpschneider #fetchwithannie
Can't believe it's be 9 months. Crawling, exploring, teething, over-dramatizing, throwing, chasing Annie, and almost always most importantly smiling.
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#Repost ()
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In an ironic twist of fate, University of Maryland alum and @coppinstateuniversity coach Juan Dixon has become a father figure to 13 young men at the same time he’s relearning how to be a son. United with his biological father—whom he didn’…
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Father & Son for
Juan Dixon grew up in Baltimore and lead the Maryland Terrapins to their only National Championship in 2002, being named a consensus All-American and Most Outstanding Player of the Final Four. His parents were addicted to heroin and died of AIDS w…
