Additionally, breaking a lot of rules: - Starting over with a new audience - Entering a new market and not niching down on a proven niche - Starting with a platform, not something more turnkey
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As somebody with a business (DYF) that can do nearly $100k in a weekend with a super targeted promo, the reality check of how much of a slog getting out of the 4/low 5 fig a month gravity well is humbling. Selling subscription software is *hard* (courses are easy in comparison.)
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it’s def slower, but the difficulty depends on what you’re selling and to whom. freckle is an easy sell, by comparison
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Yep, see followup :-) We’re doing well. Closing in on $11k MRR since Jan 23. But spending a LOT of time selling/meeting/etc to close $99/mo accounts. But I’m learning a lot and reading between the lines, which is what matters now.
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yup. i bet your churn will start off low tho as a result
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Yep, and we’re doing a lot of proactive support - digging around people’s accounts and getting them help prior to them reaching out.
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Looks up from his GDPR hacking, “make sure you note accessing account data in order to improve the service and provide support in your privacy policy”, puts head back down
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Ahh, good call. Yep. We don’t store any customer customer data in our DB - just what changes their making to their site - but I’ll make sure we get something like that added.
@shaisc is meeting with a GDPR lawyer next week to ensure we’ve crossed our t’s and dotted the i’s -
Yeah.There’s the two sides. Your customers and what you do with their data and then whatever you do collect if anything of your customers customers data (aka you’re the processor). I’d suspect you have some even if only in a transient manner (not sure what you need for transient)
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How many years did it take you to be able to do nearly $100k in a weekend for your DYF ecommerce business? And how long have you been building that SaaS?
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There was some talk just this morning about that in the DYF Slack group. RightMessage launched Jan 23, numbers here: https://rightmessage.baremetrics.com/ pic.twitter.com/BYEE7rASck
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So, you could effectively say 7 years vs several months (surely you were validating the idea, prototyping, and planning the roadmap for RM before its launch in Jan). I think that's where the hard comes from... The early stage.
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That's an awesome validation cycle. I'm going to DM you about an opportunity to share that story...
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I'll definitely be referencing this tweet in my MicroConf talk :)
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Can’t wait!
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Curious to know what makes you say that selling courses is easier as a general rule rather than just your specific case. What are the factors that make that so? (I plan to do both myself, but am focused on my SAAS product atm)
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One-off transaction of pay
$X get Y with a more explicit outcome vs paying monthly for access to a tool that generally isn’t as intrinsically tied to an outcome -
I see, so then the work is just driving traffic, optimizing conversions, etc, which is easier to systematize and automate...
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$100 in course sales = disappointment.
$100 in MRR = YES! VICTORY! BEERS FOR EVERYONE. 
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probably true until $1-2m a year, after that soooooo much easier to grow a platform
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