Brennan Dunn

@brennandunn

Founder of , co-founder of

Norfolk, VA
brennandunn.com
Joined March 2008
Born on July 9, 1984
1,407 Photos and videos Photos and videos

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  1. 21 hours ago

    It's going to be a funnnn week. Prepping to head to either Pennsylvania or West Virginia for Florence (with a dog in tow!)

    2 replies 4 likes
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  2. Sep 9

    Absolutely thrilled to spent the next few nights and weekends after work (RightMessage!) reconnecting with my DYF audience. Lottssss of emails to get through, though!

    2 replies 15 likes
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  3. Sep 6

    That's up for debate, Mark! (Also, wishing I could have made it this year! Miss you all!)

    And we all know is a smart person right?
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  4. Retweeted
    Sep 5

    every website I visit I now automatically think about how could improve it.

    2 replies 2 retweets 5 likes
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  5. Retweeted
    Sep 5

    I've been testing 's RightBar for a while now. Its really solid and easy to setup with ConvertKit. I'm going to do a write up on the results.

    3 replies 4 retweets 11 likes
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  6. Sep 4

    Our head of growth at , , sat down with to talk shop. Give it a listen!

    2 replies 4 retweets 5 likes
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  7. Sep 4

    👋 Hey everyone! got a face lift over the holiday weekend – been working on redoing the entire site/structure/everything from scratch over the last few months, along with wrapping up the new Blueprint course. What do you think?

    4 replies 3 retweets 25 likes
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  8. Sep 4

    Just booked my flights for CaboPress and next month! 💥

    1 like
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  9. Retweeted
    Sep 3

    I'm proud as punch to be in what I consider the *most beautiful* book ever created. Not only that, it's alongside some of the most high quality pieces on web design I've ever read. This is definitely one for your bookshelf. Get it here 👉

    4 replies 15 retweets 105 likes
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  10. Sep 3

    Getting people to reply to ESP sent emails helps with deliverability, so: 1) Create multi-lesson email course 2) At the end of lesson #1: "Reply to this email and tell me a bit about why you joined – oh, and I'll send you the next lesson right away if you reply" 3) :troll_face:

    1 reply 2 retweets 33 likes
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  11. Sep 2

    5/ You behaviorally identified as a marketer. You explicitly (via RightAsk) told us you're struggling with proposals OR you're mostly reading content about proposals. Signals like that are safe assumptions for better positioning your offering (= email course) on the fly.

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  12. Sep 2

    4/ Past data shows between a 2-3x improvement when personalizing off of WHO + even WHAT/WHY (either behaviorally ident'd or via RightAsk, which is explicit). Who doesn't want an email course on winning proposal made just for marketers??!?! Especially when...

    1 reply 2 likes
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  13. Sep 2

    3/ However, behavioral segmentation isn't fool proof. After all, maybe a dev was reading a design blog and clicked over. So the form on the right will default to "We think you're a designer. [Not you? Click here]" - which will then show the select dropdown, letting them remap

    1 reply 3 likes
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  14. Sep 2

    2/ If someone is behaviorally segmented and arrives here, I'll change stuff like 'shouldn't call yourself a "freelancer"' -> 'shouldn't call yourself a "freelance designer"' - also, testimonial will change to be from a designer. Slight tweaks to bullet list, too.

    1 reply 3 likes
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  15. Sep 2

    1/ I segment behaviorally (eg if a web design blog links to me, I assume the visitor is a designer) and explicitly (form fields on the right of the opt-in form – what do you do, how can I best help)

    1 reply 1 retweet 2 likes
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  16. Sep 2

    New email course opt-in page coming along... Quick spiel on how I plan on personalizing it:

    3 replies 3 retweets 13 likes
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  17. Sep 1

    I'm at the point where I want to do the minimum possible to get what I need done, while also having complete flexibility *IF* something gets in my way. WP consistently does this, eclipsing every other CMS I've used.

    Replying to @brennandunn
    I never saw you as a WordPress kinda guy?
    3 retweets 18 likes
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  18. Sep 1

    6) With all its faults, WooCommerce is a great way to sell your stuff – and all the much more powerful if you're not afraid to get your hands dirty with code. I don't miss hosted sales platforms... AT ALL. (Protip: Metorik by totally fixes WC reporting)

    2 replies 1 retweet 12 likes
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  19. Sep 1

    5) I've always received a lot of compliments about my /topics setup from people, and questions about how to build it. My goal was to have literally every article on my site accessible from 2 clicks, no matter where you are on the site. ACE, again, makes this really nice.

    2 replies 5 likes
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  20. Sep 1

    4) Things are always better with a build script. Super clean structure of PHP templates and CSS that gets stitched together, minified, unused stuff removed, etc. when I'm ready for a production release. With Pantheon, it's as simple as my ./deploy script.

    1 reply 2 likes
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