Brendan Schwartz

@brendan

Co-founder & CTO of . All about that new-new, unisex bathrooms, and simplicity. Endorse me on LinkedIn.

Cambridge, Massachusetts
Vrijeme pridruživanja: listopad 2006.

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  1. Prikvačeni tweet
    18. srp 2018.

    An offer to sell inspired and me to take on $17.3M in debt so we can grow our own way. Really excited to be sharing this story:

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  2. proslijedio/la je Tweet

    "It starts with the company’s purpose and values, which serve to attract and inspire the right team members. This leads to innovation and superior customer service, which then leads to improved market share and higher revenues, profits, and eventually shareholder value."

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  3. proslijedio/la je Tweet
    18. pro 2019.

    🎉🎉 So pumped to finally share ! A job board to help you find and work for companies that prioritize people over “growing at all costs”. If this sounds important, sign up and follow so we can let you know when we launch in January!

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  4. 10. pro 2019.

    Sustainable growth is a competitive advantage 👏

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  5. 3. pro 2019.

    The folks who power our video captioning () are donating $1 to the American Society for Deaf Children () for every video captioned today. If you’ve been meaning to add captions to your videos, jump into your Wistia account—today’s a great day to do it!

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  6. proslijedio/la je Tweet
    7. stu 2019.

    Keep coming back to this amazing piece of content on affinity from . Thank you for articulating what has for so long been intangible.

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  7. proslijedio/la je Tweet
    8. stu 2019.

    Bet you can't make it to the end of this video without wanting a s'more.

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  8. proslijedio/la je Tweet
    29. lis 2019.

    On our tenth and final(!) episode of this season of Brandwagon, I talked with Brian Halligan, CEO of HubSpot, about how they continue to grow one of the biggest brands in SaaS after 13 years.

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  9. 24. lis 2019.

    If you program, you’re a real programmer. Great thread on imposter syndrome and gatekeeping by one of the most talented engineers I know.

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  10. proslijedio/la je Tweet

    Brand is underestimated. ♥️ There’s value in driving traffic. There’s value in amazing CTRs on ads. There’s value in brilliant automation. But a solid & trusted brand makes everything easier. Many early stage B2B companies underestimate brand and overestimate hacks.

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  11. 10. lis 2019.

    This is a super on-point summary of Brand Affinity Marketing. Thanks ! 💥

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  12. 4. lis 2019.

    We created these features and developed this category all with building your brand in mind and I’m super proud to be able to announce them. We hope you like them as much as we do. If you want to see how they work, check them out on our blog:

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  13. 4. lis 2019.

    We’re also super excited about our Facebook Ads integration. Now, you can create ads on Facebook and Instagram based on viewer interactions with videos on your site, making it so your ads are less generic, all with the goal of making your content more relevant and personalized.

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  14. 4. lis 2019.

    We’ve seen this at , and now our product is more ready than ever to support this vision. Thanks to our new Channel subscriptions and updated functionality, Channels is now the best place to host your original content, distraction-free.

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  15. 4. lis 2019.

    That’s where Brand Affinity Marketing comes in. By creating content that provides real value to your audience, they’ll care more and will spend more time with your brand. It’s no longer about solely getting customers through the funnel. You have to build deep relationships.

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  16. 4. lis 2019.

    To build a strong brand, you need to focus on more than just touchpoints and impressions. You have to build a deeper connection with your audience, and that’s something that just brand awareness can’t do. You have to have to build brand affinity.

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  17. proslijedio/la je Tweet
    4. lis 2019.

    A couple years ago, we spent $2 million on an ad campaign for Wistia. We went big: web ads, NPR, billboards. It was one of the most expensive mistakes we’ve ever made.

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  18. proslijedio/la je Tweet
    2. lis 2019.

    Brand marketing is becoming far more important in a world where ‘the funnel’ is breaking, and most digital marketing tactics are less effective

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  19. 1. lis 2019.

    Join and me, along with special guests, , as we dive deep on the future of brand marketing during our live-streamed event, Change the Channel. It’s all happening at 1:00 pm ET, on Oct. 2. Hope you can make it. Register:

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  20. 1. lis 2019.

    Over the years, we’ve tried a lot of things here at to grow our brand. And in this current world, we’ve found it’s harder than ever. Maybe you can relate? But, I’m here to tell you that it’s possible to break through the noise.

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  21. 25. ruj 2019.

    And when we do some honest self-reflection about our own company, it’s clear we should have made this change years ago.

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