Our 2023 Digital Marketing Trends Report is out! π
Discover the 10 trends that will impact marketers the most this upcoming year. π‘
Brandwatch
@Brandwatch
Bringing together consumer intelligence and social media management.

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Social media holidays offer a unique opportunity for marketers to have fun with their content.
They also give you an opportunity to put a bunch of donuts on the company card because, "its National Donut Day!" π‘
Enterprise social suite has released its inaugural Change Makers report, singling out the 10 "boldest organizations, brands and individuals who have transcended their respective industries to evolve culture globally."
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Listen, we've all googled what the perfect size is more than once.
But we've made it even easier to find out with our in-depth guide. We're talking about social media sizes...what did you think we meant? π
Our Change Makers Report is out! π
Change Makers display curiosity, creativity, and innovation that spark positive change in growing conversationsβand we want to celebrate them.
Who made the list? Find out here: brnw.ch/21wBCQZ
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What are the best times to post on Twitter? π€
Vote below, and be sure to check our page tomorrow to find out the right answer!
- 9 AM-12 PM, 5-6 PM80%
- 10 AM-12 PM, 3-5 PM0%
- 7-9AM, 6-7PM20%
5 votesFinal results
Don't panic!
Check out our 6 crisis management essentials to get you through any disaster that comes your way. π
Mimosa brunch with exploring the power of peer-to-peer recommendations and the benefits for businesses and consumers alike. Register: lnkd.in/gscgzzGB #CannesLions #RedditatCannes
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We spoke to about how we are harnessing the power of Reddit through our new social panels. π
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Using social media analytics, you can deep dive into:
π‘ Customer insights
π‘ Brand perception
π‘ Consumer trends
Here's how to use this data to win your next pitch. π
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The net advertising revenue of Instagram Stories has more than quadrupled since 2019, with figure projections of $20 billion for 2023. π€―
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Did you know 70% of shoppers turn to Instagram for their next purchase?
Brush up on your IG game with our comprehensive guide. π
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In this workshop, 's Andrew Dawson and 's Lauren Powell share how to leverage time and data to meaningfully contribute to trends impactfully by utilizing alternative social media networks. #SMW adweek.it/SMW
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π€Join us for the #Eurovision final! will be analysing real-time social data throughout the eventπ Get insights on country, hosts, and act performance, plus sentiment analysis to understand audience perception. Interested in specific data? Let me know! #journorequest
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Did you know that 93% of customers read online reviews before buying a product? π€―
Stay on top of brand reviews to monitor what customers are saying about you.
βThe Brandwatch suite has given us a clear idea of where we are at; which campaigns were more successful, and what moments in those campaigns resonated with our audiences."
β Toby Leveson, Senior Digital Content Manager at the Β π
YouTube sees approximately 122 million users per day and the platform shows no sign of slowing down.
But who are people going online to watch? π
Social Media Managers logging in and seeing they're trending: π©
Reddit has 50 million unique daily users, and attracts more than 1 billion unique visitors each month. π€―
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TikTok surpassed YouTube in average user time consumption in 2022. π€―
With that number continuing to grow, marketers need to be in the know about who's who on the platform.
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From misinformation to AI, there's no shortage of trends impacting healthcare today. π€
Find out how you can leverage them to drive better outcomes:
Don't be a data dimwit! A well-written query will help you find the insights you need and ditch the ones you don't. π‘
Struggling with social content ideas?
Look no further! Click here to see the top 10 social media trends for 2023, along with some tips and expert insights. π
We provided insights and data nuggets straight from our team of experts on the key social media platforms for marketers in 2023. π€
Snoo has spoken π’ππ
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Why should your brand listen to conversations on Reddit? TL;DR For market research, competitor research, audience analysis, and customer care. Read @Brandwatch's latest guide to mastering social listening on @Reddit: brandwatch.com/blog/social-li
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We actually just released our Link In Bio feature to help you do just that! It's also fully manageable and measurable within our Social Media Management platform. π
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800,000 shoppers use Instagram every month. Don't miss out. Here's how to sell more on Instagram. π‘
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We thought about pulling cast sentiment surrounding the #LOVEISBLINDreunion this morning, but we think you already know who the real villain of the night was...π
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Twitter has released the code used to recommend tweets. This offers exciting insights opportunities for brands. π€
Globally, we are all feeling the strain on our pockets. In marketing, spend needs to come with results.
Our guide will help you optimize sponsorship spend and simplify reporting your results. π€
brnw.ch/21wBCP2
Voting in Twitter polls will become an exclusive feature for Twitter Blue subscribers only. β
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You donβt need to identify yourself within the LGBTQIA+ community to support it. You can simply listen, be receptive and support your colleagues. π€
#TDOV2023
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's 2018 report βLGBT in Britainβ found that of LGBTQ+ workers:
β’ 35% hid or disguised that they are LGBT at work in the last year because they were afraid of discrimination.
β’ 21% of trans people wouldnβt report transphobic bullying in the workplace.
#TDOV2023
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Every employee should feel safe and free to be themselves at work.
#TransDayOfVisibility is a day to not only celebrate trans and non-binary people, but to highlight the issues that they face every day.
#TDOV2023
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We scoured the online conversation to provide insights on how has spiced up the beauty industry. π
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With new CEO, #VictoriaBeckham Beauty eyes $100 million in sales. trib.al/kD19A5S
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We are so excited to be part of this campaign and can't wait for everyone to see all the ewe-nique and baa-utiful entries! π
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Earlier this week, our sponsors were given a sneak peek at the designs submitted by artists for our #BrightonFlock this year.
Thank you to @FabricaGallery for hosting the event.
@Brandwatch were also announced as our headline sponsor at the event.
youtu.be/kv3svZHURV0
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With our insights into consumer trends, you'll stay on top of what's hot right now. π₯
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We provided insights on 's expansion into the beauty world and how they are holding up against their competition. π€
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#HaileyBieberβs beauty brand Rhode plots global expansion, including entering Canada and the UK. voguebusiness.com/beauty/hailey-
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