Brand Shepherd

@brandshepherd

Building, Branding, Guiding Better Products. We are Brand Shepherd.

Vrijeme pridruživanja: rujan 2009.

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  1. Prikvačeni tweet
    3. pro 2019.
    Odgovor korisniku/ci

    "You know how some websites, apps, or even product packaging makes you so frustrated to just use?! We do everything possible to NOT make that happen."

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  2. 3. velj

    Today we kick off a new series : Raymond Loewy is The Godfather of and through this series of short articles, you will understand exactly why this is true.

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  3. 31. sij

    Why do we work with products, in general, both digital AND tangible? Because users are not one-dimensional and the user experience transcends a screen.

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  4. 26. sij

    A brand’s “Why” is the problem it solves. That’s it. The purpose, now called a Why, has been made to be way more complicated than it actually is. It’s also been made to be something new. It’s neither complicated or new. The Why = the problem the brand solves.

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  5. 20. sij

    It's 2020. Social media for brand awareness is not new anymore. Best practices are mostly obvious. So get on board or get off these platforms.

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  6. 20. sij

    Product brand owners, we are not social media experts, yet we don't need to be to advise that you never: - use your face as your brand's avatar (profile pic) - use your kids, grandkids, etc. as spokespersons (cringe!) - write in the first-person with words like "I" and "me"

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  7. 16. sij

    We are looking for a design history expert(s) or nerd(s) who knows a lot about Raymond Loewy and would be interested in being a guest on our podcast.

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  8. proslijedio/la je Tweet
    16. sij

    It's about using the right language for the right audience.

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  9. 16. sij
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  10. 15. sij
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  11. 14. sij

    Season 2 of the Brand Shepherd Podcast launches today. In this season, the topic is "5 Key Ingredients To Building A Brand," and specifically, product brands. Things kick off with ingredient #1, The Brand's Voice. Listen or Read Here »

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  12. 3. sij
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  13. 2. sij

    A great primer on perhaps the most vital design principle in and all of design: Visual Hierarchy.

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  14. 31. pro 2019.

    Mostly podcast covers for this years 🧡

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  15. 24. pro 2019.

    Merry Christmas!!🎄🎁

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  16. 19. pro 2019.

    2019 was quite the year for us! Here's a recap:

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  17. proslijedio/la je Tweet
    17. pro 2019.

    Trends, trends, it's that time of the year.

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  18. 18. pro 2019.

    An excellent primer to understanding the gist of and • The Psychology of UI and UX - Leen Khalil - Medium

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  19. 15. pro 2019.

    Rounding out the year with an adage from yesteryear that is timeless in its wisdom for any product maker, seller, and buyer.

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  20. 11. pro 2019.

    We recently pitched an Apple Watch version of a big product we've been working on. It was received well. Apple Watch is a powerful extension of your product right now, *if* it's a natural fit. Let the product's UX be nature for an Apple Watch; don't go looking for any old reason.

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  21. proslijedio/la je Tweet
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