basketball, ping pong, puzzles
A3. There are many easily avoidable mistakes that relate to copy. Avoiding typos, using the right tone of voice, ensuring all the fields in your template is appropriately populated even! I sum up some common ones in this article, as it happens!: https://digital-freelancer.org/blog/five-avoidable-mailer-fails … 
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I think it's a good idea to have one or two people read over it before sending; preferably two people that were not involved in writing it.
Fresh eyes are important. It's amazing how many of my own mistakes I can miss. Is there a name for that?
"Author blindness"?
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