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Every company has authentic stories to tell. The trick is knowing how to find them and present them. #contentstrategy #contentmarketing
How Merrill Lynch Uses Content Mapping to Reach Affluent Americans http://ow.ly/CZHHf
A Republican and environmentalist, Tom McCall was the 30th Governor of Oregon from 1967 to 1975. http://fb.me/7a78HaNbI
Content is the centerpiece of relationship marketing. The idea is to compete with the best storytelling out there. http://bonehook.com/2014/08/07/ad-guy-wants-message-blend-hes-quack/ …
Americans are spending about $230 million a day less on gasoline than they were on July 4: http://bloom.bg/1FdiAJv pic.twitter.com/8ATIYmU0zU
Today, 1859: Abolitionist John Brown seizes arsenal at Harper's Ferry to spark slave uprising. http://bit.ly/1tGjwx7 pic.twitter.com/LKZOd60Ndi
Imagine an account person free environment. You're looking at one. Our clients communicate directly with creative.
I highly recommend that sales staff spend some time in operations. When you have to deliver what you're selling, it'll change you.
When you work in sales, you first must sell the client and then turn around and sell the team you count on to deliver the goods.
Brand as publisher, since 1895. Providing content (or something people want) is as established as marketing gets. http://fb.me/2b4YX047M
Samsung says it has developed Wi-Fi technology that's 10 times faster http://f-st.co/UdPpK9k
"If you want to be successful, you must respect one rule: Never lie to yourself." -Paulo Coelho
For independent workers making more than $100,000 a year — 56% of whom are 50 or older — social media and online... http://fb.me/4difjATd3
When you ask about ROI of content, you’re essentially questioning whether there is value in maintaining ongoing... http://fb.me/3xuFsNdCp
Using “I think” or “I believe” weakens statements. http://www.fastcompany.com/3036904/hit-the-ground-running/10-words-and-phrases-that-are-killing-your-cover-letter …
“Commerce with all nations, alliance with none, should be our motto.” -Thomas Jefferson
A Refresher on Storytelling 101 - JD Schramm - Harvard Business Review http://ow.ly/Ct21S
“It’s crucial to develop our content around our customers’ needs...” -@KevinSaysThings of @SimplyMeasured http://simplymeasured.com/blog/2014/06/26/where-your-social-media-content-might-be-missing-the-mark/ …
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