The cost of service should be limited to the actual costs of operating the App Store. As far as "reasonable" profit above costs, I would put that in the 8% to 10% ROE range which is typically allowed for regulated industries.
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Here is a link to C-SPAN's coverage of today's hearings with Tech Company CEOs. https://www.c-span.org/video/?474236-1/heads-facebook-amazon-apple-google-testify-antitrust-law&vod …
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