What if there is literally no profitable model for digital news? Or none that actually scales and endures without, say, the established readership base and brand of the NYT. This seems...increasingly likely to me?
Read Hal Varian's paper, "Pricing Information Goods" to understand how to maximize publisher's revenue via bundling. (Varian is Google's economist) Read, at least, page 5 in: http://people.ischool.berkeley.edu/~hal/Papers/price-info-goods.pdf …
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For a more in-depth discussion of publisher revenue maximization, read: http://people.stern.nyu.edu/bakos/aig/aig.html …
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I shall. I know a thing or two about this myself having come very close to launching a huge bundled proposition for news...
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