What if there is literally no profitable model for digital news? Or none that actually scales and endures without, say, the established readership base and brand of the NYT. This seems...increasingly likely to me?
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The marketplace limits the pool of money. There's only so much I'm going to spend on "content". I added up every pay wall I hit with stories I wanted to read for two weeks. Annual cost: $3,600. NFW
Many will pay for one pay-wall. Fewer will pay for two. Very few will pay for more than two. So, bundle all pubs behind one paywall. Charge 1.5x one paywall's price for the whole bundle. Split revenue within bundle by readership stats. Generate additional revenue from ads, etc.
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Read Hal Varian's paper, "Pricing Information Goods" to understand how to maximize publisher's revenue via bundling. (Varian is Google's economist) Read, at least, page 5 in: http://people.ischool.berkeley.edu/~hal/Papers/price-info-goods.pdf …
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For a more in-depth discussion of publisher revenue maximization, read: http://people.stern.nyu.edu/bakos/aig/aig.html …
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