Amateurs will share far too many details in this intro statement. It’ll be jargon-filled word vomit. And mostly forgettable. Pros do it differently. They leave a cliffhanger at the end. An open loop of curiosity. It’s similar to (but not exactly) the Zeigarnik effect.
-
-
Prikaži ovu nit
-
It’s an amazing tactic when introducing yourself. Leave the loop, and stop talking about yourself further unless asked. And, don’t worry: you *will* be asked, if you do this right. How?
Prikaži ovu nit -
Leave room for the other person to be absolutely compelled to know more. If you’ve done it right, you’ll hear something like this: “Whoa, interesting! How do you do that?” For example…
Prikaži ovu nit -
We did this exact exercise at
@danmartell SaaS Growth Summit in Toronto last year, and one person introduced themselves like an absolute pro, like this: (my paraphrase) “Hi, I’m [Bob], and I help deaf children hear their mother say ‘I love you’ for the first time.”Prikaži ovu nit -
-
-
And there can only be one kind of response to that, right? Whoa. That is AMAZING. How? How do you do that?pic.twitter.com/ivIumEERXV
Prikaži ovu nit -
And after the person you’ve introduced yourself to has had a chance to say: “wow, interesting. How do you do that?” Then—and only then—do you start elaborating a tiny bit more on how you achieve the wonderful outcome.
Prikaži ovu nit -
But, again, don’t word vomit. Don’t hit them with your industry jargon. Just tell them a bit more about how. Just peel back one more layer.
Prikaži ovu nit -
We all do things that are wonderfully complex. Guess what? Nobody cares. (At least, not as much as you do)
Prikaži ovu nit -
Sure, that wonderful service you provide has as many layers as an onion. But, an introduction isn’t a sales letter. Just peel back a layer at a time. If the other person wants to know more, let them ask. Let them lead you.
Prikaži ovu nit
Kraj razgovora
Novi razgovor -
Čini se da učitavanje traje već neko vrijeme.
Twitter je možda preopterećen ili ima kratkotrajnih poteškoća u radu. Pokušajte ponovno ili potražite dodatne informacije u odjeljku Status Twittera.