This isn't necessarily bad for anybody, especially marketers. But article (sorry, it's reg-only) suggests it's viewed as problem internally.
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Yesterday I had tweetstorm about youtube vs FB Video. Youtube better for "intent," Facebook better for "indiscriminate" attention.
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@bluechoochoo I wonder how much of that sharing by younger people has just shifted to other platforms, like Snapchat. -
@eliasguerra For sure. Article somewhat suggests this (also shift to FB's own Messenger), but w/less data than main sharing decline stuff.
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@bluechoochoo Is this part of why FB wants to hustle/entice publishers into FB-direct posting? -
@THAToneil That's open to interpretation, but I see it as separate issue. Shares of links to news less of a crisis (according to article).
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@bluechoochoo Interest graph becoming a lot more enticing than old friends. -
@tmcmill81 Yeah. Complicated. Article points out that on consumption side, those "old friends" posts do great. Just fewer are made.
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