William A Lederer

@blederer

Digital Builder/Fixer/Adviser. CEO, MRP Advisers . Formerly: MediaCrossing, Kantar/WPP, Minotaur, Getty Images,

Norwalk, CT
linkedin.com/in/billederer/
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Joined December 2008
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  1. Jun 6

    What comes after ubiquitous ad blocking & ad-free content? Subsidizing content/communications access & rewarding consumers for attention.

  2. Jun 4

    Publishers monetizing EU traffic & Marketers with EU campaigns, KNOW General Data Protection Regulation (GDPR)

  3. Jun 4

    Sick and tired of SaaS vendors post-acquisition (e.g., & anyone sold to Oracle) eroding features/value for which I contracted.

  4. Jun 4

    For my New School Programmatic course students: Mark Ritson Asks Can AB InBev avoid killing its craft beer brands?

    1 retweet
  5. Jun 4

    Recency, Frequency & Consistency help determine predictive power of propensity models. Add Monetary Value to derive Lifetime Customer Value.

  6. Jun 3

    Modern Darwinism: Consider the likelihood/implications of products reduced to features & platforms reduced to products in larger platforms.

  7. Jun 2

    Google Chrome Ad Blocker seems to be qualitative filtering & more Google franchise moat building, but "blocking" sure makes more headlines.

    1 like
  8. May 31

    High ROI People-Based Marketing requires planning, building & maintaining a scalable opt-in, registered, addressable audience at scale.

    1 retweet 1 like
  9. May 30

    Bain & Co says Shareholder Value-driven biz models are out in favor of intangibles: Tech, HR, IP & Customer Intimacy

  10. May 26

    Have never been more convinced traditional media & marketing companies' Achilles heel in their Digital Transformation is speed-to-market.

    1 reply 1 like
  11. May 26

    MUST READ: Adbuyer, beware: How DSPs sometimes play fast and loose via

    1 retweet 3 likes
  12. May 26

    Must Read: How Radio Can Survive in an Era of Podcasts and Streamers via

  13. May 25

    Must Read on the Golden Age of Content: Snapchat Shows: Inside the Plan to Reimagine TV for the Mobile Era | Variety

  14. May 22

    So very clear consultancies will be moving aggressively via acquisition & platform-based practices into agency turf media, data & analytics.

    Could Consultancies And Media Companies Upend The Holding Company Model On Madison Avenue via
  15. May 21

    Media and Marketing Must Read: Network Effects – The Keys to Ascending the Consumer-Internet Throne

    3 likes
  16. May 18

    Moving from a channel-based to a people/device/household/organization-based media & marketing mindset is not easy nor cheap nor optional.

    1 retweet 1 like
  17. May 18

    Marketing Tech & Advertising Tech NOT converging? Don't believe Gartner's Learn/Adapt/Adopt/Optimize the MadTech ecosystem now.

  18. May 17

    Am experiencing more and more sophisticated products and platforms for marketers delivering better outcomes at the expense of publishers.

    2 replies 1 like
  19. May 17

    How is a Customer Data Platform (CDP) different than a DMP & CRM? CDP moves pubs & marketers from Acquisition & Activation to Orchestration.

  20. May 17

    Krux is now Salesforce DMP confirming that DMPs are no longer platforms, rather they are products within a Consumer Data Platform(CDP).

    1 like

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