Director, LOAN WOLVES (doc series coming soon)
. Bylines @gq @vice @politico @buzzfeed etc. Veteran of national & NY politics. Go away, cookie man. #LFGM
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The degree to which Michael Bloomberg is using his fortune to fundamentally alter & manipulate U.S. politics to his personal advantage extends way beyond ads. I've worked against him, covered him as a journalist & worked with his top aides. Here’s their playbook: (1/17)
Let’s start with endorsements. Background: Bloomberg was a GOP mayor & Rudy Giuliani ally, whose police stopped innocent black men so often his tactics were ruled unconstitutional. So how did he possibly get key Democratic endorsements in NYC? Here’s one way 
2/17pic.twitter.com/1IjbI5Z7gz
But come on, it’s not like he can do that in *this* campaign. Sure he’s compiling a ton of random endorsements nationwide despite merely being a former mayor. But that’s because they loved his soda ban. Or his speaking style. Or... 3/17 https://www.huffpost.com/entry/mike-bloomberg-endorsements-super-pac-donations_n_5e42d420c5b6b70887083093 …pic.twitter.com/ZSDzho8YD6
In 2018, Mike spent $110 million to boost 24 candidates now in Congress. Turns out, giving people $2 million can be the start of a beautiful friendship. Then there are mayors: Want a grant from Bloomberg for new programs in your city...? 4/17https://www.bloomberg.org/press/releases/bloomberg-philanthropies-selects-top-35-innovative-urban-ideas-finalists-2018-mayors-challenge/ …
You may also see “community groups” back Mike's candidacy. As mayor, non-profits supported him when he reversed a voter referendum on term limits & made a backroom deal to help himself get a 3rd term. How’d that happen, you ask? He applied himself. 5/17https://www.nytimes.com/2010/08/07/nyregion/07doe.html …
You may also see fewer critics bash Mike's candidacy than you’d expect. After changing parties from GOP to Independent in 2007 as mayor, the local GOP rarely attacked anything he did. How'd he pull that off? I’ll give you a million guesses... 6/17https://www.wnyc.org/story/240042-bloomberg-gives-record-1m-state-senate-gop/ …
Forget endorsements: This campaign has grassroots support! Mike held events in various states recently & got huge crowds. They were clearly inspired by that “Mike Will Get It Done” energy. But *this* probably didn’t hurt, either... 7/17pic.twitter.com/CzWXR4MMVR
Then there’s staff. Mike poaches talent away from other campaigns, by giving folks huge salaries & perks (catered meals, etc). His money also lets him hire more staff than all his opponents combined, while grassroots campaigns have to run on $18 checks from G’ma Millie. 8/17pic.twitter.com/a1hBu84I3K
Mike's wealth even affects his rivals’ fundraising. Using his relationships with other rich donors, he’s personally asking them to sit the election out, so his rivals can't raise cash. Because having $61b to spend, versus $20mil for the other Dems, is too close for comfort 9/17pic.twitter.com/7Nrl8lTmBY
This one I’ll just leave here. (10/17)https://www.theguardian.com/us-news/2020/feb/07/mike-bloomberg-2020-campaign-instagram-influencers …
OK, let’s discuss the non-stop ads. Saturating the airwaves gives you the huge advantage of never needing media coverage - which means rarely having to submit to interviews or scrutiny. If they want, they can make sure this never happens again 11/17https://www.msnbc.com/the-beat-with-ari/watch/bloomberg-2020-manager-confronted-over-racial-profiling-record-on-live-tv-78266949653 …
Let’s be honest: Ads also enable Mike to mislead voters without being corrected. One ad portrays him as Obama’s BFF, even though Mike didn’t back him in '08 & barely did in '12, when he scolded Obama for being partisan, divisive & populist. But few will see this pushback 12/17pic.twitter.com/bXbbZIx5OX
The issue’s not just that Mike’s ads help him “get his story out more.” It’s that they enable him to *craft* whatever story he wants, blast it to every voter 1000 times, & bypass the media. And if the story takes creative licenses, oh well. How will viewers ever find out? 13/17
One reason it all works so well is that Mike & the team he was able to acquire, are smart. Other rich candidates have failed. But Mike's team has a combo that's rare - maybe even unprecedented - in U.S. politics: unlimited money, elite intelligence & Machiavellian ethics. 14/17
For example, they know Mike has real vulnerabilities in the primary on issues & his GOP past. But they also know Dems hate Trump. So, that’s where the campaign turns all its focus. This achieves several things. First, makes him seem “above” the internal primary bickering. 15/17
Also: Positions him as a general election candidate now, evades discussion of Dem primary issues where his record is toxic, & presents one of biggest GOP donors ever (Mike) as a loyal Dem who just wants to see Trump (his old golf pal) lose. So far, voters are lapping it up. 16/17
3 months ago, polls found Mike Bloomberg “widely disliked” with the highest negatives in the race. Now he’s a top 3 contender for the Democratic nomination. One of the richest humans ever is trying to upend every part of the process. And this is just the stuff we know about. /END
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