Billy Mitchell

@billymitchell1

B2B Marketing Agency Partner and Senior Creative Director at MLT Creative. Specializing in B2B Inbound Marketing & Lead Gen. We make ideas work.

Atlanta, GA USA
Joined November 2008

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  1. In reply to

    RT There is so much more we could/should be doing with integrating print and digital content.

  2. Thanks so much for having me as a guest today on the chat! I may have gotten more ideas than I gave.

  3. Direct mail to targeted list w/ compelling links to landing pages and conversion can help grow opt-in email list

  4. In reply to

    RT Naturally, I'm a huge fan of your CCO magazine. A well designed, substantial read for any marketer!

  5. Billy Mitchell followed , , and 7 others
    • @DigitalRadish

      We use insight and creativity to help businesses grow. Marketing agency. Listed in Top 100 UK Startups 2015. B2B Marketing Award winner 2015.

    • @angelaksgiles

      Passionately Curious!! Avid Reader. Speaker. Lead Generation & Revenue Strategist. Share Sales, Marketing and Motivational Tips.

  6. If you don't already, you may want to check out "Who's Mailing What"

  7. In reply to

    RT A8: Companies that nail personalization will nail print - leverage digital data / demos to create segmented print

  8. In reply to

    RT A7: Sending personalized URLS directing users to custom content - Smart marketers make printed material personalized

  9. A8 Great use of print in marketing? See how uses direct mail. They use data effectively to personalize

  10. A7 Great examples of creative+successful direct mail - Check out Echo Awards Winners:

  11. A7 Print technology is evolving. Get to know your print vendors again and challenge them to impress you. Test & Learn!

  12. A6 Extended sales cycles require multiple touchpoints over time. Look at your workflows. Work in some print.

  13. Check out this "IRRESISTABLE" mailer and offer from the USPO.

  14. A6 Imagine how much more interesting a creative combination of personalized direct mail and email can be. Mix it up.

  15. A5 Use social to promote “limited-edition” printed hard copies of valuable and/or entertaining content

  16. A5 Send influencers in your industry creative and compelling dimensional mail as an introduction to your content

  17. In reply to

    RT - more than ever, we find printers are flexible, offering new ideas & more cost-effective pricing

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