Bill Slawski  

@bill_slawski

I answer questions (use the hashtag ) , , Director of SEO Research , (SEO - 1996) Carlsbad, Jurisdoctor: him/his/he

Vrijeme pridruživanja: prosinac 2008.

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  1. Prikvačeni tweet
    5. velj

    I started including a check of whether clients are in Google's knowledge graph as part of site audits for them. It's good to know if Google recognizes them as an entity.

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  2. proslijedio/la je Tweet
    prije 2 sata
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    Tired of seeing all the 'unsubstantiated' predictions and opinions. There's plenty of evidence of the directions of search and marketing in papers and journals and legitimate marketing research papers. Stop being lazy SEOs and spouting your unfounded opinions.

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  3. proslijedio/la je Tweet
    prije 43 minute

    A lot of SEOs lost the ability to think for themselves. Common sense lost, they parrot theories to each other, like a religion. Over time calling them "SEO principles." They never ask: "Why would this specific thing even matter to Search?" Bill isn't one of those SEOs obv 🙃

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  4. proslijedio/la je Tweet
    prije 1 sat
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    Odgovor korisnicima

    So, no matter who does the testing, you may not be able to rely on their interpretation (even if they did the tests properly!). But - at the very least - No One should take anything as "gold", and should, at the very least, apply some thinking/analysis before believing it.

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  6. proslijedio/la je Tweet
    prije 8 minuta

    & Learning about New Product Lines. Patent analysis by Google working hard to improve its product to compete with by offering free / unpaid (non-ads) product results h/t

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  7. Google Podcasts App and Making Podcasts Easier to Find What podcasts are you listening to? What do you like about them?

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  8. proslijedio/la je Tweet
    prije 2 sata
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    I’d laugh at the ridiculousness but someone will believe this somewhere

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  9. proslijedio/la je Tweet
    prije 2 sata
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    I know...can you believe the rumours that the earth is round?

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  10. Clickbait articles that spread misinformation may mislead people into focusing upon stuff that really doesn't matter at all. Question what you read and remain skeptical. Question everything. Sunshine is one of the best cures for bad information.

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    This needs to be inscribed in the forward of any book that gets written about SEO.

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  12. There's too much nonsense on the web about Google's ranking factors that are prime examples of logical fallacies and faulty arguments. Provide some evidence and reasoned arguments.

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  13. proslijedio/la je Tweet

    Ready to recalibrate your strategy for 2020? 58 industry pros share their top tips to take into the new year. Hear from: • • & more! Get the free guide:

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    Via Vincent Boucher. I think it is time to optimize our contents with Machine Learning and NLP.

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    I am compiling a list of knowledge panel sources that either have no description / no link or that have a link to source other than Wikipedia (ie the entity has no Wikipedia page for Google to refer to) SHould be interesting :)

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  17. proslijedio/la je Tweet
    prije 14 sati
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  18. proslijedio/la je Tweet
    prije 15 sati
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    I'd also like to see more correlation between various schema types and data related to performance, knowledge graph, SERP features, etc. Currently, the incremental value of some of the lesser known schemas is difficult to prove and more importantly get developers to prioritize.

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  19. proslijedio/la je Tweet
    prije 23 sata
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    I agree 100%. And some complete examples for complex organizations too

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  20. proslijedio/la je Tweet
    prije 24 sata
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  21. proslijedio/la je Tweet
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    Agreed for sure as it's always an edge case you need to consider... Or new vertical you have to get your head around

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